Protect yourself from a negative experience by following these tips. Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of … Continue reading SEO agencies – Important questions to ask before choosing one
Second Thoughts: 5 May Be Too Short, Some Say by Laurie Sullivan @lauriesullivan, June 15, 2018 Google’s longstanding message to publishers to focus on web page load time speeds and reduce the number of ads that appear on one page might be falling on deaf ears. As recently as this week, agencies and ad industry … Continue reading Agencies Say No To Five-Second Ad Impressions
Google Gives Agencies Custom Services In Google My Business by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2018 The regular business version of Google My Business — a free tool to help them manage their online presence across services like Maps and Search — apparently wasn’t enough to help search and advertising agencies with multiple … Continue reading Google Gives Agencies Custom Services In Google My Business
Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018 While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?
Allen Finn — March 15, 2018 — March 15, 2018 WordStream Advisor: it isn’t just for advertisers. In fact, there’s even a souped-up version built specifically for those who manage multiple accounts for other businesses. It’s called WordStream Advisor for Agencies. It helps agencies of all sizes, from seasoned teams looking to scale their book … Continue reading 11 Common Mistakes We See Digital Marketing Agencies Make
Hannah Swanson — January 30, 2018 — January 30, 2018 Meditations / Pixabay Are you considering outsourcing demand generation in 2018? If so, you’re not alone. Few B2B marketing organizations rely solely on in-house resources to plan and execute their demand generation strategies. Most use a combination of internal staff and external partner resources. This … Continue reading How to Evaluate and Find the Best Demand Generation Agencies
Joe Ribaudo — January 26, 2018 — January 26, 2018 As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? … Continue reading Goal Setting Tips for Marketing Agencies
ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms by Laurie Sullivan @lauriesullivan, (January 05, 2018) Most people center their New Year’s resolution on major life-changing goals. Be a better person. Work out five days per week. Eliminate sugar. When it comes to search marketing, resolutions among analysts, marketers and agency executives centered on … Continue reading 2018 Search Resolutions From Marketers At Brands, Agencies, Analyst Firms
