Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now. Amanda Farley on March 7, 2019 When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent … Continue reading Why agencies are feeling ‘meh’ about automation
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019 Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019
Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns. Amy Gesenhues on February 1, 2019 Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. … Continue reading Why clients in-house and what agencies can (and can’t) do about it
Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.” Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019 For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018 The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Brett McHale — November 18, 2018 — November 18, 2018 Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to … Continue reading The Ultimate 7-Step Facebook Ads Account Audit for Agencies
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
