What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech”
by Lori Soard November 25, 2015November 25, 2015 Even though there are 3.17 billion users worldwide on the Internet, it can seem like a small town when you do something that hurts your reputation and that of your website. Just ask former veterinarian Kristen Lindsey, who posted a photo to social media of her holding … Continue reading Rebuilding and Managing Your Site Reputation after a Total Blow Out
Ringo NishiokaOctober 16, 2015 Is an email thank you note good enough after an interview? Thank you notes, email or hand written? HRNasty, I just got out of an interview and want to send a thank you note. I think it went really well. My parents are telling me to send the thank you note … Continue reading Thank You Note After the Interview: Hand Written or Email?
Kevin P McAuliffeSeptember 19, 2015 Many people think that once they have purchased a big plug-in pack that they will never need to purchase another effect again. Unfortunately, that’s not necessarily true. Sometimes you need to purchase individual plug-ins, either because a specific effect in the bundle is missing some features, or might not have … Continue reading Top 5 Single Plug-ins for After Effects
Jacob ShriarSeptember 18, 2015 Joining two companies together sounds like an amazing idea in theory, but in practice it’s not always perfect. How do you ensure that the integration of the two organizations goes smoothly? Many mergers and acquisitions go on to create amazing companies, but there have been quite a few mergers that failed. … Continue reading How To Maintain A Strong Culture After A Merger
Performance improvements occurred across all devices. Ginny Marvin on September 11, 2015 In a reversal of what was looking like a year-long trend, e-commerce conversion rates improved year-over-year in Q2, according to the quarterly report from Monetate. The gains were fairly modest, but notable after several quarters of declines among Monetate’s e-commerce customers. Conversion rates rose from 2.93 percent … Continue reading E-Commerce Conversion Rates Improve In Q2 After Several Declining Quarters [Report]
Nathaniel BroughtonAugust 31, 2015 For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions. Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. In fact, I attended Pubcon’s signature event in Las Vegas ten … Continue reading How I Re-Branded Myself After A Big Career Change
Ellen van AkenAugust 25, 2015 An organizational change can have many consequences. Business parts, names, focus, responsibilities and people change.The team site you work in needs to reflect the current situation, so this is always a good moment to take a critical look at your site. If you are taking or handing over ownership of … Continue reading 12 Things to Do in Your Teamsite After Organizational Change
Ringo NishiokaAugust 22, 2015 Lack of chemistry doesn’t usually change on the second date Should I re-apply for the job after being declined? I receive the above question often enough that I thought it would be helpful to share it more widely. Awhile back, I received the following question via a comment from one of … Continue reading Re-Apply For The Job After Being Declined
Keegan BrownAugust 4, 2015 A site redesign can be a big undertaking for a company, taking up a lot of time and resources. In addition to the technical aspects involved with SEO migrations, there are often several important PPC elements that get lost in the transition to a new site. While you may be thinking … Continue reading PPC Checklist: 5 Things to Do After a Site Redesign
