Ana Gotter — October 12, 2017 Follow @ana_gotter — October 12, 2017 If you’ve watched any videos on Facebook or Instagram lately, you may have noticed that underneath the video, it will tell you how many views the video got. Not only will the person or Page who posted the video be able to see … Continue reading How Instagram & Facebook Public Video Views Counter Affects You
By Ann Smarty September 20th, 2017 Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where … Continue reading How Color Affects Conversions
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook. Aden Andrus on July 3, 2017 These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great … Continue reading How video ad quality affects campaign performance on Facebook
Bob Hutchins — June 13, 2017 Follow @Bobhutchins— June 13, 2017 Did you hear the story the other day about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in … Continue reading Why Credibility Affects EVERYTHING In Your Business [Infographic]
By Danny Hall April 5th, 2017 By 2020, voice search will account for 50% of searches TWEET. Google and Siri may have started voice search, but Amazon Echo really got the ball rolling. When it was launched in 2015, it was seen as a fun voice recognition gimmick that everyone would want for a few months before … Continue reading How Voice Search Affects SEO
Lisa Pohlman London, PhD — March 1, 2017 — March 1, 2017 One trait that sets humans apart is our drive to make sense of things. We do this so we can comprehend our shared history and make plans for the future. As professionals, we do this so we can assess the state of our … Continue reading How Social Media Affects Democracy
George Beall — December 31, 2016 Follow @GeorgePBeall— December 31, 2016 Google’s most recent changes rank mobile friendly sites above those that are not mobile friendly, when the user is searching on their smartphone. This makes sense from a logical perspective, but may be very disrupting from a marketing one. If your website hasn’t already … Continue reading 3 Ways Google’s Mobile First Ranking Affects SEO
by Stephen Jeske Follow @stephenjeskeAugust 23, 2016 If you thought Pinterest was just another social media site, think again. In June, the company released information on “new ways to shop with Pinterest,” cementing its position as a viable purchasing platform. Granted, it’s been about year since they introduced a way to buy stuff found on … Continue reading How Pinterest’s Shopping Cart Implementation Affects Marketers
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Jenni Boyd July 8, 2016 Follow @thequasihipsterJuly 8, 2016 One of the most confusing areas of the internet is how it is affected by copyright law. Does copyright law apply to works that are published online? Yes. Will using a copyrighted work that you found online infringe on the copyright? Most likely. In this … Continue reading Understanding How Copyright Law Affects Social Media
