by Stephen Jeske Follow @stephenjeskeAugust 23, 2016 If you thought Pinterest was just another social media site, think again. In June, the company released information on “new ways to shop with Pinterest,” cementing its position as a viable purchasing platform. Granted, it’s been about year since they introduced a way to buy stuff found on … Continue reading How Pinterest’s Shopping Cart Implementation Affects Marketers
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Jenni Boyd July 8, 2016 Follow @thequasihipsterJuly 8, 2016 One of the most confusing areas of the internet is how it is affected by copyright law. Does copyright law apply to works that are published online? Yes. Will using a copyrighted work that you found online infringe on the copyright? Most likely. In this … Continue reading Understanding How Copyright Law Affects Social Media
by Brian Wallace June 17, 2016 Follow @nowsourcingJune 17, 2016 There are a lot of pieces to the puzzle when you are starting a business. You have to have a good idea first and foremost. You have to be able to implement that idea. You have to get the word out about your idea. One … Continue reading How Your Logo Color Affects Your Business [Infographic]
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. Jacob Baadsgaard on April 1, 2016 Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about what we learned from all of these audits, … Continue reading From waste to win: watch how a simple change affects AdWords performance
by Scott Cain March 31, 2016 Follow @wscainMarch 31, 2016 In the world of online marketing, experts have many factors to consider in order to make sure their webpages are showing up as results on search engines. Search Engine Optimization, or SEO, is the overall term employed for the act of getting your pages recognized … Continue reading RankBrain Explained, and How It Affects Marketing
by Robbie Richards March 24, 2016March 24, 2016 Consider this: 89% of consumers have stopped doing business with a company because of a bad experience. AND… 86% will not purchase from a business with negative online reviews. The takeaway? Bad customer service is the fastest way to lose existing customers, and deter potential customers from … Continue reading How Bad Customer Service Affects Your Business [Infographic]
by Kent Campbell March 6, 2016 Follow @reputationxMarch 6, 2016 People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients. Mobile search … Continue reading How Natural Language and Context Affects Online Reputation Strategy
by Marko Saric February 20, 2016 Follow @MarkoSaricFebruary 20, 2016 Twitter is in trouble if you consider its ambitions to compete with Facebook and conquer the social media world. It’s under pressure to boost the growth and engagement on the platform. The growth has stalled with the monthly active users flat at 320 million. Twitter … Continue reading How Twitter’s Algorithmic Timeline Affects Social Media Marketers
by Rick Whittington December 24, 2015 Follow @rickwhittingtonDecember 24, 2015 You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they’re looking to form solution sets — possible solutions to the issues they face. Your virtual presence (website content, social media … Continue reading How Your Website Affects Your Customer’s Decisions
