Emily Helander — January 13, 2017 — January 13, 2017 It’s easy to say that mobile and local are two of the most important factors in marketing right now when three-quarters of US adults own a smartphone and local searches are growing 50% faster than mobile searches. And when a powerhouse like Google makes adjustments … Continue reading 2 Important Google AdWords Extensions Updates (and What You Need to Do)
Kelley Schultz — January 12, 2017 — January 12, 2017 2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were made to help advertisers reach the growing mobile device audience. As a digital advertising expert, I welcomed the changes with open arms because they presented … Continue reading Make the Most of 4 Big AdWords Enhancements in 2017
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. Jason Puckett on January 12, 2017 The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts … Continue reading Ad copy hack for your AdWords pathways
Jason Jasura — January 10, 2017 — January 10, 2017 It’s no secret that more users are starting their search for products and services from mobile devices. A recent report from Hitwise analyzed data from a large pool of web searches and found that almost 60% of them began on mobile devices. Enter Google Message … Continue reading Using Adwords Message Extensions to Increase CTR and User Engagement
Jeremy Durant — December 30, 2016 Follow @BopDesignSD— December 30, 2016 If you want to drive more relevant traffic to your website, AdWords is often a quick, effective tactic. It can take years for your website to rank organically for targeted keyword phrases and AdWords allows your company website to rank immediately for search queries. … Continue reading A Quick Intro to PPC & AdWords
Alex Balmer — December 27, 2016 — December 27, 2016 When we talk about advertising on Google AdWords we tend to focus on selling products or services. The buying intent behind Google searches is usually higher than other PPC channels and you want to make the most of that by maximising sales. Selling products isn’t … Continue reading How to Increase Brand Awareness with Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. Brett Middleton on December 23, 2016 For the founder sitting in coworking spaces like The Farm SoHo or … Continue reading How your startup should be using Google AdWords
Deji Atoyebi — December 18, 2016 Follow @I_amAtoyebiDeji— December 18, 2016 Advertising on Google AdWords is a sure-fire way to grow your business online. Businesses make $ 2 in revenue for every $ 1 they spend on AdWords, Google reported. Despite the prospects, many businesses leave money lying on the table by not employing the … Continue reading Google AdWords: Increase your Quality Score by Doing These to Your Landing Page
Annie Qureshi — December 8, 2016 — December 8, 2016 Google Adwords is the single best online advertising platform in the world. Advertisers spent over $ 60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of … Continue reading Using Big Data to Advertise on Google Adwords (DD)
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
