As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil. Todd Saunders on October 24, 2016 “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our … Continue reading The eerie future of AdWords targeting
by Allen FinnOctober 9, 2016 “Increase conversions, reduce spend.” – Every AdWords user. Ever. In an ideal world, spending less to make more would be a cinch. There would be chocolate fountains on every street corner. Student loan debt would vanish. Alas. In reality, reconciling the twin desires of growing your customer base while spending … Continue reading How to Maximize Your AdWords ROI
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. Pauline Jakober on October 4, 2016 It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be … Continue reading 3 mysterious and scary ways AdWords budget creep can happen to you
by Nash Haywood Follow @nash_hOctober 4, 2016 Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns that are capable of reaching highly engaged and specific visitors with less wasted ad spend. Google Adwords already makes it easy to target users who abandon cart, view … Continue reading 5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords by Joseph Shoemaker on September 26, 2016 In the digital-first world of 2016, protecting a brand name and reinforcing customer loyalty has become increasingly important to employing a successful marketing strategy. But even as companies are learning how to better reach their customers … Continue reading Testing AdWords Bid Headroom, Higher CPCs
by Shaun KanarySeptember 26, 2016 Google announced some exciting changes to its PPC platform known as AdWords at a recent developers conference. While the demise of pay-per-click advertising has been hyped in the last few years, the new changes to Google’s advertising platform will help advertisers achieve important business objectives. These Google AdWords changes range … Continue reading 5 Google AdWords Changes That Will Improve Your Advertising
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools?
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. Thomas Stern on September 26, 2016 Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for … Continue reading Plan device-specific user experience strategies with Google AdWords’ bid modifier
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
by Justin Wilson Follow @Jus_WilsonSeptember 20, 2016 The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry and so low that anyone can simply create adverts and start generating targeted traffic within minutes. All of this means that your adverts need to work harder than … Continue reading Ad Extensions in Google AdWords
