Tag Archives: Adwords

Google Broadens Exact-Match Variations In AdWords

Google Broadens Exact-Match Variations In AdWords by Laurie Sullivan, Staff Writer @lauriesullivan, March 20, 2017 Exact match no longer means the exact words in the exact order. Now it means the exact words for the exact meaning or variants of that exact meaning. At least for Google. So whether a consumer searches for “snow tires” … Continue reading Google Broadens Exact-Match Variations In AdWords →

Three foolproof steps to excellent AdWords ads

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With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. Matt Lawson on March 20, 2017 Communicating in the digital … Continue reading Three foolproof steps to excellent AdWords ads →

Drive More Local Business with New Display Location Extensions in AdWords

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Mark Irvine — March 20, 2017 — March 20, 2017 Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to show location and … Continue reading Drive More Local Business with New Display Location Extensions in AdWords →

10 AdWords ad copy testing ideas you can use right now

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Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started. Jason Puckett on March 15, 2017 One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of AdWords standard text … Continue reading 10 AdWords ad copy testing ideas you can use right now →

3 free AdWords testing tools to adopt today

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Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. Todd Saunders on March 8, 2017 As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit … Continue reading 3 free AdWords testing tools to adopt today →

Google AdWords’ view-through conversion window will soon default to 1 day

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The change will go into effect on March 29, 2017. Ginny Marvin on March 7, 2017 If you track and report on view-through conversions for display or video campaigns in AdWords, you may start seeing much lower numbers starting in April. As of March 29, 2017, the AdWords default view-through conversion window will shrink from … Continue reading Google AdWords’ view-through conversion window will soon default to 1 day →

How to Use Single Keyword Ad Groups in AdWords

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Wesley Parker — February 16, 2017 — February 16, 2017 Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we … Continue reading How to Use Single Keyword Ad Groups in AdWords →

7 tips for small manufacturers thinking about using AdWords

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New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. Dianna Huff on February 14, 2017 In my 17 years as a B2B SEO and marketing consultant, I hadn’t … Continue reading 7 tips for small manufacturers thinking about using AdWords →

Tailor Ads by Device or Audience with AdWords IF Functions

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Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions →

Mind the store: Using AdWords to drive offline sales

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Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. Matt Lawson on January 18, 2017 Google has measured over three billion visits to physical … Continue reading Mind the store: Using AdWords to drive offline sales →