Sam Frampton — October 10, 2019 In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how they survey customers. close ended survey We are in the middle of a massive shift in … Continue reading The Advantages of Open Ended Survey Questions
Karen Repoli — October 9, 2019 Follow @karenrepoli Membership websites (or portals) are a very popular delivery method for online courses and programs. The most obvious advantage is that membership websites tend to produce a steady, or residual, income. There is nothing better than a site that charges a subscription fee and makes a steady … Continue reading Membership Websites for Course Delivery: Advantages and Disadvantages
Marvin Magusara — April 17, 2019 Follow @bubblelocalseo — April 17, 2019 If you are thinking of starting a business, the first thing you have to do is to conduct thorough and extensive market research. There has never been a business which grew successfully without going through the painstaking process of researching the market they … Continue reading Advantages and Disadvantages of Doing Market Research Before Starting a Business
Shane Barker — January 30, 2019 Follow @shane_barker — January 30, 2019 The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience. The rising popularity of social media platforms … Continue reading 7 Unknown Advantages of Investing in Influencer Marketing
By Larry Alton May 18th, 2018 The 1990s have faded into memory, and clunky web design has faded with them — mostly. Still, some people continue to stick to pure HTML/CSS websites, and refuse to get on board with platforms that generate more dynamic content. Most people today assume that building an HTML website is an … Continue reading How Pure HTML/CSS Websites Still Have SEO Advantages
Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Emily VonSydow — November 22, 2017 Follow @BopDesignSD — November 22, 2017 As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. However, you … Continue reading Advantages of Using Google Tag Manager
Shelly Dutton — January 8, 2017 — January 8, 2017 In small and midsize businesses, supply chains can sometimes be more daunting than their much-larger rivals’. The challenges may be the same; but when every customer counts, there is little room for delayed product shipments, lost material orders, and low-quality supplies. Access to high-quality resources … Continue reading ‘Big Business’ Advantages For Small And Midsize Business Supply Chains
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. Eric Enge on September 14, 2016 It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds … Continue reading Sustainable competitive advantages in digital marketing
by Caroline GoanAugust 14, 2016 With mobile accounting for 30% of all B2B eCommerce sales, it’s imperative that suppliers of all shapes and sizes digitize their catalogs, for use by both customers and sales reps. If you’re using an eCommerce platform, then you likely already have a digital ordering platform of some kind. With this … Continue reading 4 Advantages of a Mobile Product Catalog
