Tag Archives: Advanced

Audience-Based Buying, Selling, And Targeting Requires Advanced Data

by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data

Advanced Social Targeting Extends Reach of Digital Video Advertising

by ZOG Digital April 25, 2016 Follow @zogdigitalApril 25, 2016 Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that … Continue reading Advanced Social Targeting Extends Reach of Digital Video Advertising

6 Advanced LinkedIn Prospecting Tactics for the Outbound Sales Rep

by Brandon Redlinger December 15, 2015 Follow @brandon_lee_09December 15, 2015 LinkedIn is the single best source of business contact information on the planet. In general, it offers the most accurate and up-to-date information about people’s jobs, duties and contact information. It’s a gold mine of sales information, which is why nearly every B2B salesperson is … Continue reading 6 Advanced LinkedIn Prospecting Tactics for the Outbound Sales Rep