Tag Archives: Adoption

5 Tips to Drive Online Community Adoption

Caitlin Zucal — November 23, 2016 Follow @Caitlin_Zucal— November 23, 2016 For organizations launching an online community for the first time or for companies trying to revitalize an existing community, user adoption can be frustrating. Many struggle with how to not only drive customers or employees to the community, but entice them to participate and … Continue reading 5 Tips to Drive Online Community Adoption →

Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage

Mobile Engagement

by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage →

First Impressions Matter: Ensuring CRM Adoption from Day One

Business Software

by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One →

Loyalty a key tool to drive retailer app adoption, says Belly

Loyalty Programs

Company launching new cloud-based enterprise loyalty platform for retailers. Greg Sterling on September 20, 2016 Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer: … Continue reading Loyalty a key tool to drive retailer app adoption, says Belly →

Maximize Paperless Adoption – Customer Choice Is Key!

Business Improvement

Elizabeth StephenJuly 27, 2015 Not every customer will react in the same way to a company’s preferred paperless route. Recently, we came across a utility company that asked customers to switch paper off and tracked responses from the email request to the final registration. What they found was that there was an 85% drop off … Continue reading Maximize Paperless Adoption – Customer Choice Is Key! →

Enterprise Mobility: User Adoption Is Key To Success

Mobile Marketing

Jayas DamodaranMay 12, 2015 Organizations have been quick to adopt the Mobility trail.They are aware that by encouraging workers and executives to go mobile, the gains are immense in terms of employee productivity, customer satisfaction, cost control and revenue growth. Multiple surveys have highlighted such benefits. A recent report of Boston Consulting Group spoke about … Continue reading Enterprise Mobility: User Adoption Is Key To Success →

Mobile Health Adoption Growing Among Doctors, for Apps and Content

Content Marketing, Mobile Marketing

Gregory T. Huang More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. … Continue reading Mobile Health Adoption Growing Among Doctors, for Apps and Content →

How To Effectively Gather Email Addresses For Paperless Adoption

Email Marketing

Michele Karrlsson-Willis November 22, 2014 Getting customers to go paperless is a focus for many companies. It’s easy to ask customers to switch off their paper documents and receive electronic versions instead, but where is the best place to start? Companies today spend a lot of time and money developing eDocument solutions to reach their … Continue reading How To Effectively Gather Email Addresses For Paperless Adoption →