Tag Archives: Adobe

Digitas, Adobe Unveil Certification For DMP Marketplace

Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace →

How To Write Product Reviews That Converts — Part 2

Product Management

Written By: Cath Andrews February 28, 2018 The 3 Parts: How To Write Product Reviews That Convert — Part 1 How To Write Product Reviews That Convert — Part 2 How To Write Product Reviews That Convert — Part 3 Welcome to the second of three articles in this “How to Write a … Continue reading How To Write Product Reviews That Converts — Part 2 →

Adobe Target expands beyond A/B testing to automated optimization of user experience

A/B Testing Process

The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool. Barry Levine on September 15, 2016 Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends … Continue reading Adobe Target expands beyond A/B testing to automated optimization of user experience →

Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best?

Social Media Tools

by Brannon Brooks Follow @killbrannonSeptember 2, 2016 You need to manage your social presence if you’re going to make sure your business flourishes. Today, there are 70% of Americans with at least one social account. This makes it critical that every business is managing their brand reputation online. It’s a time-consuming venture, and one that … Continue reading Sprinklr vs. Adobe vs. Oracle vs. Salesforce vs. The Others: Which Social Management Is Really Best? →

Design at a Glance: The Pros and Cons of Canva and Adobe Spark

Web Design Guidelines

by Jenni Boyd June 30, 2016 Follow @thequasihipsterJune 30, 2016 Adobe Spark is Adobe’s new, free design web app, and it’s giving Canva a run for it’s money. But is it as versatile as Canva? In some ways, Adobe Spark is giving a strong showing in its competition with Canva. It has a couple of … Continue reading Design at a Glance: The Pros and Cons of Canva and Adobe Spark →

Adobe Reveals The Five “Rules of Engagement” For Online Content

Content Management

New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries. Barry Levine on December 15, 2015 From Adobe’s new report, “The State of Content: Rules of Engagement” If you’re wondering how to keep online consumers engaged with content, wonder no more. Adobe has laid … Continue reading Adobe Reveals The Five “Rules of Engagement” For Online Content →