How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016 As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data
by Aaron Agius Follow @IAmAaronAgiusSeptember 1, 2016 We’re all too emotional…at least when it comes to our decisions. People buy, or act for emotional reasons, then seek logic to justify that decision. Emotion. Logic and reason. You need both. But many businesses often forget that. They think it’s a choice. And they often opt for … Continue reading 10 Ways to Use Emotion to Drive Action on Your Website
by Andrew Dalglish Follow @circle_researchAugust 18, 2016 Most companies have a customer satisfaction research programme in place, but not all are made equal. Some are active agents of change – they spur the organisation to act, building stronger customer relationships, boosting customer loyalty and ultimately improving commercial performance. Others are passive observers – they simply … Continue reading Driving Action From a Customer Satisfaction Program
by Renee Shupe July 21, 2016 Follow @reneeshupeJuly 21, 2016 Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends … Continue reading 3 Calls to Action Every Website Should Have
by Renee Shupe July 20, 2016 Follow @reneeshupeJuly 20, 2016 You could have the most beautiful website to draw visitors in, but if your website content sucks then your beautifully designed website is simply a waste of internet space. So what kind of content do you need to have? Today we’re talking about effective content. … Continue reading 5 Elements to Get Your Readers to Take Action
by Claude Harrington July 2, 2016July 2, 2016 Although the message makes up the meat of an explainer video, achieving the call to action (CTA) is its ultimate goal. Because this is why the video was created in the first place; to inspire and create a specific behavior reaction. Sign up today. Try a free … Continue reading 5 Common Call To Action Mistakes That Explainer Videos Make
by Will Fanguy June 30, 2016 Follow @willfanguyJune 30, 2016 Have you ever struggled with persuading your audience to do something? Have you ever poured your heart and soul into a project or post, only to have people skim over the content, looking for key words and statistics with no regard for the amount of … Continue reading Call to Action: Using Infographics to Drive Traffic and Inspire Change
by Dan Trefethen June 27, 2016June 27, 2016 For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with. The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales … Continue reading Test These Calls to Action to Increase Conversion Rates
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. Purna Virji on June 24, 2016 Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it … Continue reading Influencing with ad copy: how to truly drive action
by Ashley Perssico June 2, 2016June 2, 2016 You’ve figured out what to say in your email, designed it to catch the eye of your reader, and sent it out. You check your email marketing reports and… surprise! People are opening it! But they aren’t clicking. They aren’t taking action. You aren’t driving them to … Continue reading Creative Email Call-to-Action Ideas That Really Drive Action [Infographic]
