Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies Nate Nead / 22 Dec 2022 Entrepreneurs can be both built and born. The same is true for the businesses themselves. Some are born organically, and some grow inorganically. There’s no single right or wrong strategy for growth. When it comes to … Continue reading Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies
Bloomreach Lowers Acquisition Costs With Snapchat Integration by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2022 Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration should lower the cost of customer acquisitions. Snapchat supports 319 … Continue reading Bloomreach Lowers Acquisition Costs With Snapchat Integration
BBTV Acquisition Aims To Expand Multi-Platform Distribution For Creators by Colin Kirkland , October 28, 2022 In a move to amplify its reach, content library, and proprietary tech, creator monetization company BBTV has acquired the assets of Outloud Media, a Detroit-based creator economy business focused on distributing and monetizing creator content across multiple social media … Continue reading BBTV Media Acquisition Aims To Expand Multi-Platform Distribution For Creators
By Jared Newman August 05, 2022 The tech world is about to lose another independent hardware company with Amazon’s planned acquisition of iRobot, whose Roombas pioneered the robot vacuum business two decades ago. The deal is valued at $1.7 billion, and cofounder Colin Angle will retain his role of iRobot CEO … Continue reading Amazon’s acquisition of iRobot is a profound bummer
Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?
Tom Whatley October 12, 2021 “You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer … Continue reading How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
Brett McHale August 14, 2021 It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top … Continue reading 11 Tips to Lower Your Customer Acquisition Cost (CAC)
Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition
Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality
Jennifer Soares January 4, 2021 Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic … Continue reading 5 Tips to Maximize Paid Acquisition for Email Marketing
