Tag Archives: Acquisition

Measuring customer acquisition cost: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC. MarTechBot on September 9, 2024    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Measuring customer acquisition cost: Best of the MarTechBot

DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition

DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts believe that sort of … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition

Subscriber acquisition best practices following Gmail’s spam update

Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024     Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update

Measuring new customer acquisition and loyalty: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot

B2B customer acquisition strategies are evolving

B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. Kim Davis on May 31, 2024   For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being … Continue reading B2B customer acquisition strategies are evolving

Apple quietly beefs up its AI division with acquisition of French startup

April 22, 2024 Apple quietly beefs up its AI division with acquisition of French startup Datakalab specializes in data compression and image analysis. BY Chris Morris Apple is far from the loudest voice in the world of artificial intelligence right now, but that doesn’t mean it’s planning to sit out the fight. The company quietly acquired … Continue reading Apple quietly beefs up its AI division with acquisition of French startup

Using data analytics for customer acquisition: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot

iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker

  By Tracy Brown Hamilton January 19, 2024 The European Union’s competition watchdog appears set to thwart Amazon’s $1.4 billion acquisition of the robot vacuum maker iRobot, according to sources connected to the Wall Street Journal. This has triggered a sharp decline of almost 40% in the stock shares of the Roomba vacuum manufacturer, which … Continue reading iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker

The power of customer data across the journey: Acquisition

Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition