Tag Archives: Acquisition

How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers

Veronica Krieg — March 3, 2020 People are wired to process change in one of two ways: opportunity or threat. When things shift around us, we either embrace the change and run with it, or we tense up and grasp on to feelings of fear and anxiety. Take today, for example. It’s snowing here in … Continue reading How to Manage a Contact Center During an Acquisition: 5 Tips to Ease the Transition for Your Agents and Customers

New Age Talent Acquisition: Modern Ways for Modern Recruitment

Mrinmoy Rabha — January 17, 2020 As the new age world is advancing from brick and mortar to e-commerce, roles that were unheard of a decade back are now pivotal in today’s organizational structure. Without any doubt, recruiting talents who can fulfill new roles becomes the most crucial stage that can make or break an … Continue reading New Age Talent Acquisition: Modern Ways for Modern Recruitment

Are your acquisition efforts the root of your retention issue?

Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue?

What Cision’s acquisition signals for customers, martech industry

The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most

New customer acquisition vs. retention: 7 best practices for search

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019   Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search

How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition

Bob Van Rossum — February 12, 2019 Follow @BobVR — February 12, 2019 Find the marketing talent you need to position your company for growth CMOs have successfully worked to build relationships with their C-suite peers and break down organizational silos in recent years. From IT to sales to finance, marketing plays a big role … Continue reading How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition