Tag Archives: Acquisition

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Lee Frederiksen — June 7, 2018 Follow @hingemarketing — June 7, 2018 geralt / Pixabay You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a … Continue reading Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

The 11 Common Symptoms of a Sick Customer Acquisition Strategy

Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy

What Talent Acquisition Wants From AI And Automation

Ji-A Min — November 17, 2017 — November 17, 2017 Jobvite recently published a survey on how recruiters feel about AI and automation in talent acquisition. In recruiting, artificial intelligence is being used to streamline or automate some part of the workflow, especially repetitive, high-volume, administrative tasks. Contrary to popular belief, the talent acquisition field … Continue reading What Talent Acquisition Wants From AI And Automation

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Debbie Qaqish on October 20, 2017       Part 1: Rise of the strategic marketing operations leader Part 2: DNA … Continue reading Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]