Tag Archives: Acquisition

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Lee Frederiksen — June 7, 2018 Follow @hingemarketing — June 7, 2018 geralt / Pixabay You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. Finding, attracting, and keeping good talent can make or break a … Continue reading Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

Matt Salvetti — March 13, 2018 — March 13, 2018 Imagine this: you’re on a road trip and everything is going great – the windows are down, you’ve got great music playing, and only a few more hours to go before you reach your destination. Suddenly the car comes to a sputtering halt – “oh … Continue reading Private Equity Firms: 9 Reasons to Include Customer & Employee Feedback in the Acquisition Due Diligence Process

The 11 Common Symptoms of a Sick Customer Acquisition Strategy

Hannah Swanson — February 15, 2018 — February 15, 2018 If customer acquisition were always easy, business would be a cakewalk. If acquiring new customers were simple, there would be no books, conferences or the need for B2B marketing organizations to develop a defined strategy. However, managing the costs and methods for customer acquisition and … Continue reading The 11 Common Symptoms of a Sick Customer Acquisition Strategy

What Talent Acquisition Wants From AI And Automation

Ji-A Min — November 17, 2017 — November 17, 2017 Jobvite recently published a survey on how recruiters feel about AI and automation in talent acquisition. In recruiting, artificial intelligence is being used to streamline or automate some part of the workflow, especially repetitive, high-volume, administrative tasks. Contrary to popular belief, the talent acquisition field … Continue reading What Talent Acquisition Wants From AI And Automation

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Debbie Qaqish on October 20, 2017       Part 1: Rise of the strategic marketing operations leader Part 2: DNA … Continue reading Closing the marketing skills gap: 3 talent acquisition strategies, Part 3