Tag Archives: Acquisition

Using data analytics for customer acquisition: Best of the MarTechBot

Data Analytics

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition. MarTechBot on February 19, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Using data analytics for customer acquisition: Best of the MarTechBot →

iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker

EU Regulations

  By Tracy Brown Hamilton January 19, 2024 The European Union’s competition watchdog appears set to thwart Amazon’s $1.4 billion acquisition of the robot vacuum maker iRobot, according to sources connected to the Wall Street Journal. This has triggered a sharp decline of almost 40% in the stock shares of the Roomba vacuum manufacturer, which … Continue reading iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker →

The power of customer data across the journey: Acquisition

Customer Data

Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition →

How to optimize sales and marketing processes for efficient customer acquisition

Customer Acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition →

Omnicom’s Flywheel acquisition signals the start of a revolution

Omni-Channel

The third digital commerce revolution is here. It’s a good time to be a growing platform with digital and retail media capabilities. Kim Davis on November 10, 2023 “Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s … Continue reading Omnicom’s Flywheel acquisition signals the start of a revolution →

FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report

Regulations

FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report by Laurie Sullivan  @lauriesullivan, June 12, 2023 Microsoft has struggled to get governments to clear its acquisition of Activision Blizzard since January 2022. The UK blocked the deal, but the European Union approved it earlier this year. Now the Federal Trade Commission (FTC) is set … Continue reading FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report →

Criteo Digs Deeper Into Retail Through Partnership, Acquisition

Retail Industry

Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan  @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition →

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies

Acquisition Guide

Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies Nate Nead / 22 Dec 2022   Entrepreneurs can be both built and born. The same is true for the businesses themselves. Some are born organically, and some grow inorganically. There’s no single right or wrong strategy for growth. When it comes to … Continue reading Startup vs. Acquisition: Assessing Organic vs. Inorganic Startup and Business Growth Strategies →

Bloomreach Lowers Acquisition Costs With Snapchat Integration

Mergers and Acquisitions

Bloomreach Lowers Acquisition Costs With Snapchat Integration by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2022 Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration should lower the cost of customer acquisitions. Snapchat supports 319 … Continue reading Bloomreach Lowers Acquisition Costs With Snapchat Integration →

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