MIXI receives approval to acquire PointsBet Suswati Basu News Editor MIXI Australia Pty Ltd (MIXI) has received the green light from the nation’s regulators to take over PointsBet. This marks a possible end to the months-long saga that was fiercely contested between MIXI and rival Betr Entertainment (Betr). The former has now come out on … Continue reading MIXI receives approval to acquire PointsBet
June 30, 2025 Home Depot announces $4.3 billion deal to acquire GMS building products distributor BY Associated Press Home Depot is buying specialty building products distributor GMS Inc. in a deal valued at approximately $4.3 billion. The Atlanta home improvement chain said Monday the transaction will help strengthen Home Depot’s relationship with professional contractors. GMS of … Continue reading Home Depot announces $4.3 billion deal to acquire GMS building products distributor
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. Chris Wood on December 6, 2024 Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings … Continue reading HubSpot to acquire conversational intelligence platform Frame AI
May 23, 2024 Google might acquire HubSpot. Here’s why Microsoft should worry Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. BY Reuters Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to … Continue reading Google might acquire HubSpot. Here’s why Microsoft should worry
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. Chris Wood on April 9, 2024 Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, … Continue reading Hootsuite to acquire social analytics company Talkwalker
Sources say Alphabet has been in talks with investment banks over the possibility of a deal. Kim Davis on April 4, 2024 Alphabet, Google’s parent, has been speaking to advisers about the possibility of making an offer to acquire HubSpot. HubSpot has a current market valuation of $ 32 billion. Alphabet has met with Morgan … Continue reading Alphabet said to consider offer to acquire HubSpot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. MarTechBot on April 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Retargeting campaigns to acquire new customers: Best of the MarTechBot
Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV. Chris Wood on February 7, 2022 CTV advertising delivery and measurement platform Innovid has entered into an agreement to acquire TVSquared Ltd., a global measurement and attribution platform for linear or “converged” TV. The deal is valued at … Continue reading Innovid will acquire TVSquared, bridging CTV and linear TV measurement and attribution
The commerce and media platform adds significant adtech capabilities. Kim Davis on December 10, 2021 Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. The cost of the acquisition will be $ 380 million. The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers … Continue reading Criteo negotiating to acquire IPONWEB
