Erin Sagin August 17, 2015 When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. That said, fearfulness of click fraud is no reason to avoid … Continue reading 4 Powerful Ways to Eliminate Click Fraud in Your Account
Ryan PinkhamAugust 2, 2015 If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal … Continue reading 10 Things You’re Missing Out On By Using A Personal Email Account To Do Your Email Marketing
Melissa DukoJuly 29, 2015 Stop, collaborate, and listen. If only more people followed the sage advice of Robert Van Winkle, the business world would be a better place. Do you feel like you’re dealing with Charlie Brown’s teacher when you’re talking to your account manager? All you’re hearing is “wah-wah-wah,” and sometimes it’s all they … Continue reading How to Have Better Communications With Your PPC Account Manager
Emelina SpinelliJuly 8, 2015 Instagram has been gaining some serious traction in the last few months. Businesses are all heading there, and all the younger eyes and ears are on this platform. Facebook? Nah, it’s all Insta now. I’ve taken the last several months to explore Instagram, understand the native culture and grow my audience. … Continue reading 10 Tips to Grow Your Instagram Account (The Awesome Organic Way)
Chad S. SloanJune 19, 2015 Facebook offers companies the opportunity to setup a business account so that company advertising accounts don’t have to be owned by a single individual credit card from your organization or connected to a private account. So how do you setup a Facebook Business advertising account for your company? Although it … Continue reading 22 Fun Steps For Setting Up Your Company Business Facebook Ads Account
Kate AhlJune 16, 2015 Transitioning a personal account to a Pinterest business account is very similar to tackling a disorganized closet. The pins don’t fit right, nothing looks good and half the items are on the floor in a jumbled mess. However, there is hope and only a few users will have to throw out … Continue reading 4 Steps To Turn A Personal Account Into A Pinterest Business Account
Lucas MillerMay 30, 2015 As far as social media is concerned, few are the channels which can compete with Facebook, Twitter, and LinkedIn. In recent years, with the advent of Pinterest and the growing popularity of visual consumption, Instagram has successfully managed to solidify itself as a social force to be reckoned with. No longer … Continue reading 3 New Methods For Amplifying Your Brand’s Instagram Account
Erin SaginApril 27, 2015 This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers… …unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops. Given these … Continue reading Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account
Lindsey StemannApril 6, 2015 Our first pit stop in LinkedIn when we begin working with our clients is LinkedIn’s Privacy & Settings. Since there are many ways to customize your experience in LinkedIn, we have written on the topic many times. It should come as no surprise when I recently went into my own Privacy … Continue reading New Location: Managing Your LinkedIn Account
Margot da CunhaMarch 13, 2015 So your boss assigns you the task of building out your company’s AdWords account. Your heart sinks to the bottom of your chest, as flashbacks from high school of sitting in math class attempting to solve problems that appear unsolvable (because you failed to study) re-surface from the back of … Continue reading 6 Steps to Building a Brilliant Paid Search Account Structure
