From GDPR, CPPA and ADPPA, here’s all the information marketers should know. Jacqueline Dooley on September 30, 2022 The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or … Continue reading Why marketers should care about consumer privacy
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Citi’s head of racial equity talks about how the financial giant is fixing ‘credit invisibility’
By Sam Becker September 10, 2022 Tens of millions of Americans live outside of the mainstream financial system, and as many as 11%—or an estimated 50 million, as of 2022—can be classified as “credit invisible.” That means that they have no or little credit history; and as a result, could be denied access … Continue reading Citi’s head of racial equity talks about how the financial giant is fixing ‘credit invisibility’
These sites offer thousands of free online classes on just about everything
By Doug Aamoth September 06, 2022 Love is a strange thing. For instance, I love my three young children. On the other hand, I also love when they go back to school each fall. I also, in my mid-forties, still love learning. So about this time each year, as all the kids are … Continue reading These sites offer thousands of free online classes on just about everything
10 lessons about innovation from working with 126 founders
By James Vincent August 27, 2022 What lessons do you learn when you’ve been in the room, day in and day out, working with over a hundred transformative founders, helping them build the narratives for their companies? Since we started FNDR five years ago, my partners and I have … Continue reading 10 lessons about innovation from working with 126 founders
A bipartisan data privacy bill would give you more control over the information collected about you
By Anne Toomey McKenna August 25, 2022 Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you
What vacations can reveal about your company’s toxic culture
By Stephanie Vozza August 24, 2022 If you’re feeling stressed about work, a nice vacation could be just what you need. Unplugging from the day-to-day pressures to unwind can help you recharge and refresh so that you’re ready to get back to work . . . right? Not always, finds a survey by Visier. … Continue reading What vacations can reveal about your company’s toxic culture
Why we care about data-driven marketing
Data is foundational for today’s marketing. Here’s why, along with best practices for extracting the most value from it. Akshat Biyani on August 29, 2022 Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to collect customer data at … Continue reading Why we care about data-driven marketing
How to sell health and wellness when consumers are sick and tired of hearing about it
By Danica Lo August 14, 2022 Three years into the pandemic, with monkeypox and polio looming large on the horizon, it’s no surprise that many Americans are sick and tired of being bombarded with bad news about public health. For the health and wellness industry, which has long relied on worst-case scenarios to compel consumers … Continue reading How to sell health and wellness when consumers are sick and tired of hearing about it
What you need to know about Google Web Designer, a primer
By Kaitlyn McInnis August 14, 2022 Starting and running a business—especially in this day and age when having an online presence is important—is no small feat. It’s no longer simply about coming up with and executing a killer business plan and doing what you do best. Once you factor in creating and maintaining … Continue reading What you need to know about Google Web Designer, a primer
B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
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