By Zack Jones, Published October 23, 2014 We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses confirmed that they are engaging in some form of content marketing. But just because everyone is … Continue reading 6 Takeaways About The Future Of Content Marketing
Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than average conversion rates. That’s why it’s important that PPC advertisers can accurately track PPC ad conversions to optimise their campaigns. Most companies measure … Continue reading 5 Statistics That Will Change Your Mind About PPC Call Tracking
The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $ 30.5B, $ 42.8B, and $ 50.3B by different brand valuation services. That’s a difference of about $ 20B between the high and low estimates. It gets worse. … Continue reading The Problem With Your Brand Value And What You Should Do About It
By Scott Raynor, Published October 14, 2014 A look at the different understandings of what constitutes as viral content exposes the rare nature of what ultimately drives content to go viral. What does it actually mean to go viral? We hear a lot about what increases the likelihood of making content “go viral,” … Continue reading How Defining Virality Reveals The Truth About Viral Content
Article asserts search engines intentionally deceiving consumers. Greg Sterling on October 13, 2014 The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from … Continue reading WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
By Michelle Atagana: Managing Ed. Oct 07 2014 Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption … Continue reading Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’
by Laurie Sullivan, October 3, 2014 They have become the most talked about media types since the dawn of the Web. Some won’t be around in 10 years. It’s more interesting to know that search engine marketing didn’t make the list. Not a bad thing, really. It just provides fodder to the theory that … Continue reading The Way Consumers Think About Advertising Will Change Search’s Role
In the third installment of Marketing Land’s tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS. Domenico Tassone on September 19, 2014 You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not, please check them … Continue reading Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore
New records were set with the recent September 19 release of the new iPhone 6. Apple recently announced that in the first three days, it sold over 10 million new iPhone 6 and iPhone 6 plus models, more than any other release. By the end of the year, the new phone will be available in … Continue reading 3 Ways The iPhone 6 Affects Your Emails & What To Do About It
