We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content
When you think of blogs on the internet, you very well might be thinking of all the different blogs that blog about blogging. That was a mouthful… wasn’t it? While it might seem funny that there are so many blogs about blogging, it’s simply become a whole industry in itself. The truth is that new … Continue reading Top 50 Blogs About Blogging [Slideshare]
Real-time marketing is a topic that packs rooms at marketing events and fills news feeds with a constant flow of chatter. Recently, I was in such a packed room at Inbound 2014 & FutureM in Boston to hear Ekaterina Walter share her own personal insights about the topic, and I was relieved to hear her … Continue reading Getting Real About Real-Time Marketing
What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Kelsey Libert on September 16, 2014 Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap … Continue reading Here’s What 2.7 Billion Social Shares Say About Online Publishing
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of … Continue reading 11 Things George W Bush Taught Me About Social Media
Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless … Continue reading The 5 Best Things About B2B Content Marketing
In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing … Continue reading Word-of-Mouth: It’s About More Than Your Customers
Social trend of the week: clicking on “Buy” buttons. While it’s tempting to just leave it at that, I suppose people who read this might like a little context. Fortunately there are actually boatloads of it, as both Facebook and Twitter made it clear this week they are getting much more aggressive about turning their … Continue reading Let The Follower Beware: Facebook And Twitter Get Serious About Commerce
Far too often a generic sales presentation is the be-all and end-all for a busy sales team. A single presentation is supposed to work in any situation for any audience. But, let’s face it…does this really work? How can one sales presentation do the heavy lifting for every situation and every customer? It must work … Continue reading The Truth About Sales Presenting
