Tag Archives: 4Step

A 4-step guide to creating a self-service marketing organization

Self-Service

Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization →

4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

Video Marketing

Joseph Chukwube September 5, 2020 Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer. Of course, internet users want video content from brands. But for brands to engage their customers using videos, they … Continue reading 4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively →

The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season

Holiday Season

Amanda Oliver — May 3, 2017 — May 3, 2017 With holiday shoppers continuing to purchase gifts earlier and earlier every year, if you’re an e-commerce brand, you must start planning your holiday advertising spend months in advance. In a survey we conducted last year, almost a quarter of brands told us that they begin … Continue reading The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season →

A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy

Sales Guide

by Ashley Overton June 16, 2016June 16, 2016 A third of online shoppers have purchased goods from another country. Those living in Australia, Canada and Russia are the most likely to buy internationally. In Asia and India –– two of the fastest growing markets for ecommerce, with YoY growth in the 30 or more percentile … Continue reading A Short and Sweet 4-Step Outline to Thinking Through Your International Shipping Strategy →

Social Media Customer Service: A 4-Step Approach to Keep Your Customer 99% Happy

Social Media Engagement

by Andre Oentoro January 19, 2016 Follow @breadnbeyondJanuary 19, 2016 Social media has been a platform for advertising and marketing for companies ever since it surfaced. 67% of consumers have used a company’s social media site for the same service they can get through phone or web site. Since the majority of the public is … Continue reading Social Media Customer Service: A 4-Step Approach to Keep Your Customer 99% Happy →

Crafting a Successful 4-Step Conversion Optimization Plan

Leads Conversion

Yaniv NavotMay 11, 2015 Optimizing your website to ensure high conversion rates is one of the most important aspects of any marketing strategy. The thing is, it is also one of the toughest areas to deal with. Crafting a successful conversion optimization methodology is a tough and complex process. The only type of “magic” involved would … Continue reading Crafting a Successful 4-Step Conversion Optimization Plan →

My 4-Step Process to Marketing Research for Content Creation

Content Marketing

If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want … Continue reading My 4-Step Process to Marketing Research for Content Creation →

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