Tag Archives: #39

How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?

Marketing Guide

by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots? →

A Google Guide To Supershoppers Searching For ‘Cool Gifts’

Marketing Guide

by Laurie Sullivan, Staff Writer @lauriesullivan, October 19, 2016 What’s a supershopper? Google defines this person as someone who always finds unique and cool holiday gifts. This requires research, and the willingness by the consumer to purchase from retailers or online stores they had not bought from before, which can become a little scary when … Continue reading A Google Guide To Supershoppers Searching For ‘Cool Gifts’ →

Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace

Regulations

by Wendy Davis, Staff Writer @wendyndavis, October 19, 2016 The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed rules, up for a vote on October 27, would require broadband providers to obtain consumers’ opt-in … Continue reading Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace →

Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani

Marketing Automation

by Charlene Weisler, Op-Ed Contributor, October 18, 2016 Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing. Charlene Weisler: How does Albert work? Or Shani:  We developed artificial intelligence technology, which helps to do many of … Continue reading Using A.I. To Measure Marketing: Q&A With Adgorithms’ Or Shani →

Google Says: Good Luck Getting Consumers’ Attention

Customer Engagement

by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016   Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention →

Marketers’ Ability To Use Data Gains Sophistication

Marketing Guide

by Jack Loechner, Staff Writer @mp_research, September 8, 2016 According to survey data compiled from the DMA/Winterberry Group Quarterly Business Review, U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by … Continue reading Marketers’ Ability To Use Data Gains Sophistication →

Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

Advertisement

by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences →

‘Click-To-Call’ Spending Estimated At Nearly $6 Billion

Call To Action

by Laurie Sullivan @lauriesullivan, July 27, 2016, 3:38 PM Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. The BIA/Kelsey report — Call Commerce: A $1 Trillion Economic Engine — examines mobile formats, how marketers take advantage of call commerce, and best practices to drive and track … Continue reading ‘Click-To-Call’ Spending Estimated At Nearly $6 Billion →

Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’

Startups Promises

by Joe Mandese @mp_joemandese, June 22, 2016, 9:34 AM A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in a brand name, and target consumers based on the “affinity” they have for that brand. The startup, aptly named Affinity Answers, utilizes … Continue reading Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’ →

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