Tag Archives: #39

A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement

Marketing Guide

by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement →

Turn Wants Web Standards Group To Re-Think Do Not Track

Web Optimization Guidelines

by Wendy Davis @wendyndavis, October 9, 2015 Ad company Turn is asking the Internet standards group World Wide Web Consortium to scrap its recent privacy proposal. In a comment posted on Thursday to the W3C’s site, Turn’s general counsel Max Ochoa says the organization should try to “re-engage all stakeholders to define a Do Not Track … Continue reading Turn Wants Web Standards Group To Re-Think Do Not Track →

Google’s Mobilegeddon Still Impacts Mobile Sites Optimization

SEO Audit

Ben Frederick @mp_benfred, August 4, 2015 The mobile apocalypse happened last April. At least, it did for mobile sites’ SEO rankings. Google’s “mobilegeddon” altered the mobile search algorithm to include concrete parameters for mobile-friendliness, threatening the positions of many sites in Google searches. According to a new study by mobile experience software provider Moovweb, the … Continue reading Google’s Mobilegeddon Still Impacts Mobile Sites Optimization →

The Science Of “Do It With Me”

Productivity

Laurie Sullivan, (February 27, 2015) The movement to spruce up and expand aging digital media continues. And with it, a “do-it-with-me’ service model for digital marketing aimed at local small and mid-size businesses. Search engine marketing appears to provide the platform for the business model. While self-service platforms like Google AdWords and Bing Ads have proven … Continue reading The Science Of “Do It With Me” →

Random Posts on