Tag Archives: 2020

How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

Brian Wallace — March 6, 2020 Video creation platform Promo.com invested time talking to hundreds of small businesses (SMBs) to break down their online marketing efforts, including how they create and share videos and how they measure success. The more we know, the less we have to reinvent the marketing wheel and it helps us … Continue reading It’s 2020. Why Isn’t Your SMB Using Video Marketing When It’s the Most Effective Form of Online Marketing? [Study]

SEO Tactics in 2020

Rebecca Howard — March 3, 2020 It’s the start of a new decade, which means new technology, new marketing trends, and new SEO tactics! The SEO universe is ever-evolving, so it’s important to stay on top of new algorithm updates, features, and strategies. So, what’s the deal with SEO in 2020? It’s important to continue … Continue reading SEO Tactics in 2020

7 Facebook Marketing Trends Every Small Business Should Know in 2020

Debra Murphy — March 2, 2020 Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users … Continue reading 7 Facebook Marketing Trends Every Small Business Should Know in 2020

What are analytics experts looking to in 2020 with data and privacy?

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy?

5 Tips to Conquer Employee Engagement in 2020

Anjan Pathak — February 26, 2020 Most top companies have already realized that modern employees demand personalized working experience. According to Gartner, 2020 is going to be all about the ‘voice of the employee.’ This leads to organizations getting more profound insights into their employee engagement levels. Their ideas have shifted from how their committed … Continue reading 5 Tips to Conquer Employee Engagement in 2020