Tag Archives: 2018

Are Influencers More Important Than Your Social Media in 2018?

Robert Woo — December 22, 2017 — December 22, 2017 Recently, we came across a press release touting their new affiliate marketing campaign with the “top social influencers on several social media platforms.” Who are these influencers? Who knows? The PR doesn’t say, but it did get us wondering what their social media presence was … Continue reading Are Influencers More Important Than Your Social Media in 2018?

Should You Outsource Demand Generation in 2018? Pros vs. Cons

Triniti Burton — December 22, 2017 Follow @Triniti_Int— December 22, 2017 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It’s hard to shift your thinking from quantity to quality when there’s simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization … Continue reading Should You Outsource Demand Generation in 2018? Pros vs. Cons

3 Science-Backed Business Blog Tips to Carry You Into 2018

Liz Papagni — December 20, 2017 Follow @mrktgworx — December 20, 2017 You have a business blog, don’t you? With so many benefits available to your business, why wouldn’t you? Your company’s blog provides a host of opportunities for you, including: More chances to optimize for search More informed customers Wider reach through social channels … Continue reading 3 Science-Backed Business Blog Tips to Carry You Into 2018

How Can Businesses Prepare For Global Volatility Events in 2018?

Chris Pentago — December 18, 2017 — December 18, 2017 picjumbo_com / Pixabay Geopolitical threats and a growing debt burden threaten to overshadow the global economy in 2018. But, despite a sense of disquiet in some quarters, many analysts believe that there is much to look forward to in the next twelve months. Clemens Fuest … Continue reading How Can Businesses Prepare For Global Volatility Events in 2018?