As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018
Analisa Sande — December 29, 2017 — December 29, 2017 There are some facets of successful businesses that seem constant: advertising is always important, transparency isn’t going anywhere, and competitive pricing matters. However, there are still business trends that rise and ebb away too. 2017 was all about highly specialized products and big data collection, … Continue reading Business Trends for 2018: What You Need To Know To Stay Competitive
Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy
The holiday season isn’t completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year’s Day and beyond. Scott Heimes on December 28, 2017 The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to … Continue reading Here’s what you need to know for email marketing success in 2018
Matt Ambrose — December 28, 2017 Follow @mattambrose — December 28, 2017 Shutterstock Create your own opportunities, instead of waiting for them to arrive How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck style? Or find yourself scrambling for change on … Continue reading 2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
Neil Wood-Mitchell — December 27, 2017 Follow @ThreeMotionUK — December 27, 2017 2018 will most definitely bring with it a host of new challenges for businesses that aim to adapt to the latest technological advancements. As the countdown to the new year is well underway, staying on top of the trends is crucial through your … Continue reading Top Video Marketing Trends for 2018
Paul Keijzer — December 27, 2017 Follow @Paul_Keijzer — December 27, 2017 BiljaST / Pixabay In 2017 the HR industry took a deep dive to find ways to enhance employee engagement, diversify, exploit potential and develop an agile structure. There’s more for HR to contribute towards these initiatives, concerns and issues. Hence, 2018 will see … Continue reading 5 Biggest HR Trends To Follow In 2018
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. Adam Dorfman on December 27, 2017 For the first half of my 20-year career, I focused primarily on technical, enterprise SEO … Continue reading Embrace a product manager mindset to improve 2018 SEO KPIs
Bob Van Rossum — December 26, 2017 Follow @BobVR — December 26, 2017 Photo-Mix / Pixabay The structure of a successful marketing team is continuously evolving, as traditional roles evolve to take on the transformation of innovative technology and tactics in the digital space. 2018 is just around the corner, and will continue to alter … Continue reading 3 Digital Marketing Specialists You Need to Support Growth in 2018
Amanda Abella — December 25, 2017 — December 25, 2017 QuinceMedia / Pixabay Each year around this time, my team and I discuss business objectives for the coming year. The way I personally like to do it is to pick a theme for the following 12 months. This theme is usually centered around a big … Continue reading 4 Business Objectives To Consider for a Prosperous 2018
