Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year. Tamar Weinberg on November 14, 2016 Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety? … Continue reading 4 marketing innovations headed to brick-and-mortar retail in 2017
It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy. Amy Bishop on November 11, 2016 We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To … Continue reading A step-by-step guide to developing your 2017 digital marketing strategy
Blair Nicole Nastasi — October 31, 2016 Follow @MediaMogulsPR— October 31, 2016 Owning a business that’s primed to grow is every business owner’s dream. But with rapid growth, often comes the exponential growth of problems as well. So, how do smart business owners scale their business without betting the farm? Here are six ways to … Continue reading 6 Surefire Ways to Scale Your Startup in 2017
Lauren Simkins — October 28, 2016 — October 28, 2016 I’m not going to lie. At first, I was skeptical about the true benefits of video marketing. Sure, I love watching videos as much as the average person and am the first to admit that seeing Taylor Swift eat it on a treadmill while rapping … Continue reading 5 Reasons to Use Video in Your 2017 Marketing Strategy
by Soumya Nair Follow @Soumya_M_NairOctober 21, 2016 The fast changing SEO landscape, driven by customer expectations and usage together with Google’s algorithm updates, has compelled internet marketers to make strategic modifications. These days, usual SEO best practices like link buying, keywords stuffing etc are considered useless. As 93% of total online experiences start with search, … Continue reading Futuristic SEO Predictions 2017: The Realistic Ones
by Laurie Sullivan@lauriesullivan, October 14, 2016 While traditional skills are still needed, tech-driven skills are what brands require from digital marketing talent as C-Level executives continue to shift budgets from IT departments to marketing teams. Marketing positions like the chief marketing technology officer, demand generation analyst, and UX/UI design roles will become the highest in … Continue reading How Much Will Digital Marketers Make In 2017?
by Shivam TrikaOctober 12, 2016 Google is well known to periodically change its search ranking algorithms and 2016, well, proved to be no exception. But search ranking is something that most marketers pay close attention to (it’s often a major source of visitors) and adhering to Google’s continued nudges certainly makes a difference in the … Continue reading Google 2017: Top 3 Ranking Factors
by Mark Miller Follow @MMtwopointfiveOctober 11, 2016 Consumer expectations and modern media are evolving and becoming more sophisticated at a frantic pace. The world of public relations and corporate communications is changing along with them, though not always keeping up. Forward-looking professionals in these fields who can see what’s changing can take advantage of the … Continue reading 4 Ways to Move Your PR and Communications Career Forward in 2017
Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. Janet Driscoll Miller on October 3, 2016 Fall is in the air, and that can … Continue reading Prepping SEO for 2017: it’s all about the ROI
by Marisa Smith Follow @WholeBrainPrezSeptember 30, 2016 You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you’ll need to use the remaining time in 2016 to set the stage for January 1st. The best way to start the year off right is to gather your … Continue reading 9 Tips for Developing Your 2017 Sales and Marketing Strategy
