Tag Archives: 2017

How to use your buyer personas to build your 2017 marketing budget

You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget. Jacob Baadsgaard on December 9, 2016   If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by … Continue reading How to use your buyer personas to build your 2017 marketing budget

The 5 Best Ecommerce Website Builder Software of 2016 – 2017

James Arnold — December 9, 2016 — December 9, 2016 Launching a full-fledged ecommerce website where people can buy your stuff has become hell lot easier thanks to the availability of numerous ecommerce website builders. Previously, small business owners with tight budget had to look for a web developer from countries like India, Philippines etc … Continue reading The 5 Best Ecommerce Website Builder Software of 2016 – 2017

Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

Gal Borenstein — December 4, 2016 Follow @galborenstein— December 4, 2016 It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top B2B Digital Marketing and Branding Agency, have done the … Continue reading Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

Future Trends in Email Marketing – Predictions for 2017

Kevin George — November 29, 2016 Follow @imkevin_monk— November 29, 2016 When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. This puts to rest the debate about whether email marketing is dying. In fact, email is that dark horse which will never let you … Continue reading Future Trends in Email Marketing – Predictions for 2017

4 Digital Marketing Trends That Aren’t Going Away In 2017

Blair Nicole Nastasi — November 28, 2016 Follow @MediaMogulsPR— November 28, 2016 Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that aren’t … Continue reading 4 Digital Marketing Trends That Aren’t Going Away In 2017

Without data, your marketing strategy won’t cut it in 2017

As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge. Tamar Weinberg on November 28, 2016  In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing … Continue reading Without data, your marketing strategy won’t cut it in 2017