Tag Archives: 2016

Creative Ways of Funding Your Business in 2016

by Laura Cole December 17, 2015December 17, 2015 While the world’s economy may have largely recovered from the depths of the 2008 recession, there remain growing concerns that its recent growth has been fuelled by heavy consumer borrowing. These are based primarily on the fact that irresponsible lending and reckless spending by consumers also served … Continue reading Creative Ways of Funding Your Business in 2016 →

Tips for 2016, SEO Advent Calendar, CTR and Location Matters

Search Engine Optimization

by Nick Rink December 17, 2015 Follow @NickRinkDecember 17, 2015 It’s been quite a year for local SEO and social media. Rounding up all the changes that Google alone have made would be an epic post – home services, Snack Pack, local splitting from Google+ and more. Facebook continue to make inroads in local and … Continue reading Tips for 2016, SEO Advent Calendar, CTR and Location Matters →

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Small Business Tools

by Chris Horton December 16, 2015 Follow @chrshortonDecember 16, 2015 As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, … Continue reading 5 Proven Digital Marketing Strategies for Small Businesses in 2016 →

2016 Ad Spend Projections (and Why Marketers Need to Pay Attention)

Reports

by Andrew Sheridan December 15, 2015December 15, 2015 As 2015 comes to a close, marketers have turned their attention to forecasts of next year’s ad spend growth. Earlier this week, three major advertising firms, Magna Global, ZenithOptimedia, and GroupM, came out with revised projections for 2016 ad spend growth. After a lackluster year of ad … Continue reading 2016 Ad Spend Projections (and Why Marketers Need to Pay Attention) →

Influencer Marketing: How to Make it Work for Your Small Business in 2016

Influencer Marketing

by Kim Westwood December 14, 2015 Follow @shopping_linksDecember 14, 2015 Using influencers to market products has helped businesses connect with customers long before ‘influencer’ became a commonly accepted marketing term. As early as Roman times, when famed charioteer Diocles became one of the world’s first sponsored athletes, marketers have tapped into the influence of prominent figures. … Continue reading Influencer Marketing: How to Make it Work for Your Small Business in 2016 →

SEO Future Predictions for the Next Year: 2016

SEO Strategy

by Soumya Nair December 12, 2015 Follow @Soumya_M_NairDecember 12, 2015 SEO has become probably the best methodology to drive your ROI. In 2016, it’ll aim to help you get more out of your conversions. So, let’s take a look at the SEO future predictions for the next year: To begin with, take note of how … Continue reading SEO Future Predictions for the Next Year: 2016 →

Planning Content Within a B2B SEO Strategy in 2016

Automation, B2B SEO

by Keith Hodges December 12, 2015 Follow @PolarisLondonDecember 12, 2015 SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to work in cohesion towards the same business objectives. With the right strategy in place, SEO can be one of the … Continue reading Planning Content Within a B2B SEO Strategy in 2016 →