Tag Archives: 2015

CES 2015: The Big Trends That Should Matter To Marketers

Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home. Andrew Waber on January 14, 2015  In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be … Continue reading CES 2015: The Big Trends That Should Matter To Marketers

Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. Martin Beck on January 13, 2015 A large majority of marketers plan to increase their spending on social media marketing — both paid and organic — in 2015, according to a new survey. Salesforce Marketing Cloud polled … Continue reading Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

4 Ways SMBs Can Expand to New Markets in 2015

Alex PriceJanuary 14, 2015 The outlook is bright for small businesses in 2015. In a recent survey of over 1,000 small business leaders respondents shared their thoughts about the upcoming year. The resulting 2015 State of Small Business Report identified the challenges SMB leaders face, as well as showcased the positive revenue growth expectations created … Continue reading 4 Ways SMBs Can Expand to New Markets in 2015

4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)

Francesca NicasioJanuary 14, 2015 There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory. The question is, which products or services are worth spending money on? This blog post sheds light on a few … Continue reading 4 Smart Investments Retailers Can Make in 2015 (and How to Minimize Risk)