Arline RamirezMarch 6, 2015 The year of 2015 began with a deluge of tech-driven forecasts for businesses. There’s talk about robotic process automation as the trend dives into its experimental stage that the Cloud used to be three years ago. Speaking of the Cloud, SMAC continues to keep marketers and business owners awake. Social media … Continue reading 3 Small Business Tips to Cope with the Digital Olympics in 2015
Tag Archives: 2015
Digital Marketing Spend Dominates Budgets In 2015
Jean SpencerMarch 5, 2015 Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon. Oracle and Econsultancy just released their 2015 report, with new numbers and trends. But if reading an epic, 63-page report isn’t how you want to spend your lunch hour, I’ve summarized the main … Continue reading Digital Marketing Spend Dominates Budgets In 2015
5 Predictions for Social Recruiting in 2015
Kelly SmithMarch 5, 2015 If you think social media is mainly for entertainment, think twice. In 2015, an increasing number of recruiters will be using social networks for various recruitment-oriented purposes – and candidates will finally realize that their online profiles should add to their professional narratives and reflect their career goals. A recent survey … Continue reading 5 Predictions for Social Recruiting in 2015
5 Keyword Research Ideas For 2015
Govind AgarwalMarch 4, 2015 It is no surprise that every business looks forward to acquiring the top position in search engines. It does not matter what tactics or strategies you make use of, it is not easy to get that position. You have to be creative and innovative in your approach. Search engines like Google, … Continue reading 5 Keyword Research Ideas For 2015
Life Beyond The Click: Email In 2015
Columnist Dela Quist contends that email’s potential to impact brand awareness and favorability is getting short shift — but says that will change in 2015. Dela Quist on February 27, 2015 Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions and purchases using … Continue reading Life Beyond The Click: Email In 2015
CMOs Under Even More Pressure in 2015
Anne MurphyFebruary 27, 2015 CMOs are in a precarious position in 2015. More budget is going toward digital marketing, but they can’t quantify the business impact—and CEOs are losing faith. Duke University’s Fuqua School of Business released the findings from their CMO survey, a biannual report on the budgets, strategies, and opinions of marketing executives. … Continue reading CMOs Under Even More Pressure in 2015
Get More Website Traffic In 2015
Susan GilbertFebruary 27, 2015 If you think that the only way to get website traffic is paying for it – think again! While it may be true that some of the “good old” free traffic methods in the SEO of the past are getting more difficult and unpredictable all the time, new methods are constantly … Continue reading Get More Website Traffic In 2015
Bad Habits Die Hard. A 2015 Social Media Strategy Is A Must
Olivier ChoronFebruary 26, 2015 Yes you are probably thinking a social media strategy for 2015 is a bit late in the day, but with increasingly busy schedules it may just be one of those tasks you are currently winging. Hoping it will just work out for itself. To expect great results you have got to … Continue reading Bad Habits Die Hard. A 2015 Social Media Strategy Is A Must
3 Customer Experience Trends To Watch For In 2015
John CrayFebruary 25, 2015 Improving customer service is obviously the main reason companies use omni-channel contact center applications, but what’s less obvious is how companies can create environments and offer services that truly enrich the customer experience. A look at three key trends shaping the contact center industry in 2015 is one way to see … Continue reading 3 Customer Experience Trends To Watch For In 2015
Top 15 Websites Every Small Business Owner Must Know in 2015
Kathleen OlsonFebruary 24, 2015 It doesn’t matter whether you own a small business with no employees, or a large company. It is important that you always stay on top of industry news, and that you are always in the loop about what is going on around you. Here are the top 15 websites that you … Continue reading Top 15 Websites Every Small Business Owner Must Know in 2015
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