May 01, 2026 7 ways AI is being used at work by everyone from teachers to marketing professionals BY Associated Press Artificial intelligence is permeating workplaces, changing the nature of jobs of every stripe. Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn … Continue reading 7 ways AI is being used at work by everyone from teachers to marketing professionals
Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete. By Melissa Reeve Published on April 30, 2026 Marketers were among the first professionals to genuinely embrace generative AI. We opened ChatGPT, typed something, and got a result that was kind … Continue reading AI moved forward, marketing did not
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results. By Vladimir Ceric Published on April 30, 2026 Many marketing automation systems have grown from useful tools, designed for easy scaling, into something difficult to maintain or trust. When that happens, stack performance begins to suffer. The … Continue reading Your marketing automation isn’t broken, it’s overloaded
Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. By Caroline Hodson Published on April 27, 2026 Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, … Continue reading Confident marketing starts with better data
High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. By Zac Stucki Published on April 10, 2026 There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it … Continue reading Marketing that pleases everyone converts no one
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. By Constantine von Hoffman Published on April 9, 2026 Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further … Continue reading Canva expands into marketing automation with new acquisitions
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. By Danita Smith Published on April 6, 2026 There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. … Continue reading AI and empathy define the next era of marketing systems
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
