Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services
Shobha Ponnappa — June 2, 2020 Blog Commenting Delivers The Big Four Gains: Traffic, Engagement, Brand Awareness and Brand Authority After Matt Cutts (of Google’s anti-spam team) gave us a thumbs-down on blog commenting, people who had been mindlessly, and rabidly, building backlinks from blog commenting suddenly realized that Google was going to frown upon … Continue reading Use Blog Commenting to Boost Your Marketing For Knowledge Commerce
Dean Levitt — June 2, 2020 Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it conjures up visions of conferences, trade shows, and hiring expensive venues decked out exquisitely. It’s often called “experiential marketing,” and … Continue reading Event Marketing Tips For Small Businesses
Choncé Maddox — May 30, 2020 200degrees / Pixabay Do you have an email list? If you do, odds are you’re using an email marketing system to send newsletters and other messages out. Did you know that you’re probably paying for a ton of helpful email marketing features that could boost your business? Even if … Continue reading 4 Email Marketing Features You’re Not Using (But Should)
Susan Hallam — May 28, 2020 Rapidly changing economic conditions and the resulting ambiguity and uncertainty means you may need to discard all your previous business planning. Now is the time to revisit your marketing thinking. Here are 4 practical habits you can adopt to become an agile and adaptable marketer, deliver results more rapidly … Continue reading Agile Marketing: The 4 Habits of Adaptable Marketers
Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook
Samuel Larson — May 27, 2020 Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first … Continue reading How to Build a Social Media Marketing Funnel
Jibran Qureshi — May 26, 2020 As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: “What value will it add for the business?” Every new campaign for a marketeer brings with it uncertainty and risk, but knowing when and how to measure the results of their … Continue reading The Real Value of ROI for Marketing Campaigns
Victoria Taylor — May 26, 2020 Everyone is sending emails about COVID-19, your supermarket, shopping site, and even brands you bought from years ago. Now more than ever, people need to be informed about what your company has to offer them during this time. We’ve taken a look at our inbox and did some research … Continue reading 8 Professional & Fun Coronavirus Email Marketing Tips You Should Be Using
