Dan Moyle — June 15, 2020 Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping for the best. Spray and pray is not the best “strategy.” You’re ready to lean more heavily into the digital marketing and sales space. Great! But the question remains: What exactly are the … Continue reading The Real Metrics to Measure in Online Marketing
Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis
Maria Ganta — June 10, 2020 Video has always been an extremely engaging part of the Facebook experience, and one of the best content formats for marketing your businesses, especially these days. With video marketing quickly becoming one of the most powerful techniques of delivering your brand message to new and existing audiences, it’s difficult … Continue reading How to Use Facebook Video Marketing to Drive Conversions [Infographic]
Jeff Previte — June 11, 2020 There are tons of common questions about digital marketing we hear a lot at Bluleadz. In an effort to pull back the curtain and reveal more behind-the-scenes magic, we’ve compiled this list of the 38 top digital marketing questions. Search Engine Optimization (SEO) 1. “How Long Does It Take … Continue reading 38 Common Digital Marketing Questions and Answers You Need to Hit Your Goals
Julia Miashkova — June 11, 2020 Social media marketing is all about resources. One part would be human capital — the masterminds behind marketing moves. The other would be technology — powerful tools built to carry the massive social media load for marketers of every caliber. Social media marketing has never been easy because it’s … Continue reading 20 of the Best Social Media Marketing Tools
Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
Angela Foglesong — June 11, 2020 If you have a website that is more than two years old since its last update, it may be time for a website redesign. A vital activity from a marketing perspective is to keep the look of your website fresh and current. Remember, design and what’s considered modern changes … Continue reading Website Redesign: What You Must Know for Marketing
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift. Amy Gesenhues on June 10, 2020 COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and … Continue reading Despite budget cuts, CMOs still bullish on marketing automation investments
Ankush Mahajan — June 9, 2020 Are you a proud ecommerce startup who is wondering how to push your business to the edge? Well, you would be amazed to know that some of the biggest industry players have launched their online stores in the blink of an eye and are already writing success stories. expresswriters … Continue reading 5 Ways to Nail eCommerce Marketing for your Online Store
