Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
How to become a nimbler, smarter, more successful PPC marketer Ginny Marvin on June 23, 2020 Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on … Continue reading Welcome to the Predictive Marketing Era
Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make
Susan Friesen June 22, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay … Continue reading How to Use Empathetic Marketing in Your Social Media Strategy
Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing
Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
Chris Pitt June 18, 2020 The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over 100 years, but it’s more relevant now than ever. The average journey to purchase now consists of … Continue reading End-to-End Optimization of Your Digital Marketing Funnel
Brandon Leibowitz June 19, 2020 200degrees / Pixabay Are you struggling to pick up the right e-commerce strategies that will help drive traffic, conversions, and sales? Well, the thing is, marketing is one of the most important aspects that you need to consider when launching an e-commerce store. Once you have chosen products to sell, … Continue reading 9 Proven Ecommerce Marketing Techniques to Boost Your Online Sales
Dana Kachan June 18, 2020 “People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin The society has already had everything to satisfy its basic needs. The global markets are crowded with similar products. We don’t need more stuff, we need more humanity, creativity, and magic in our lives. … Continue reading The Sales & Marketing Power of Animated Explainer Videos for Business
Dhruv Mehta June 16, 2020 The Pandemic Impact on Digital Marketing Team Work We all are going through a tough phase because of COVID 19. The virus single-handedly disrupted the regular activities of companies and in some cases, forced them to close all operations. In this time, Digital Marketing is hugely affected. Agencies are not … Continue reading How to Boost the Productivity of a Remote Digital Marketing Team
