Michael Salo — December 1, 2017 — December 1, 2017 If you are in the banking industry and asking yourself this question, you have some work to do. But you are not alone. A recent KPMG report says that 57% of legacy banking institutions are only in the planning phases of upgrading their systems to … Continue reading What Makes Mobile Digital Banking So Special Today
By Larry Alton December 1st, 2017 Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that … Continue reading Mobile Design Kills Conversions: Here’s What to Do About It
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017 Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer
Ana Gotter — October 24, 2017 Follow @ana_gotter — October 24, 2017 We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That … Continue reading Desktop vs. Mobile Video Consumption: What You Need to Know
Maura Canavan — October 21, 2017 — October 21, 2017 So often, you get almost everything right with a retail marketing campaign. Users come into your app or mobile site, they’re engaged, they go so far as to add items into their carts. That’s where the heartbreak happens. Your user doesn’t buy what’s hanging out … Continue reading How to Decrease Mobile Cart Abandonment? Get Personal.
Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017 A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Lou Orfanos on October 4, 2017 Nearly every company I’ve spoken with is experiencing some form of a crisis of confidence when it … Continue reading Organizing your company to win in mobile
Adoption of Google-led AMP rising quickly AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a … Continue reading Tracking the Accelerated Mobile Pages (AMP) Project