Tag Archives: Mobile

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud

How to Increase Your Conversion Rate On a Mobile Website

Shannon Delmarle — October 27, 2018 — October 27, 2018 Mediamodifier / Pixabay According to Google, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan. With all those eyeballs coming to your website from a mobile device, it’s a good time to capture their attention … Continue reading How to Increase Your Conversion Rate On a Mobile Website