Tag Archives: Mobile

Mobile Search Quenches Valentine’s Day Impulse Purchases

by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017       Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases

Mobile First Indexing: The New Direction of Google Search

Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search

5 tips for gaining a competitive advantage with your enterprise mobile app strategy

How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017   Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy