AppLovin Draws On Mobile To Create Social Network by Laurie Sullivan , Staff Writer, February 19, 2026 AppLovin is preparing to build a social network after the company’s failed U.S.-based TikTok bid. With strong ties to mobile media, the company recently experienced a shift into broader AI and multiple advertising channels like streaming TV. Xiaochuan … Continue reading AppLovin Draws On Mobile To Create Social Network
Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through. By Mike Pastore February 4, 2026 TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text messaging and expanding … Continue reading TransUnion looks to bring trust back to mobile communications channels
Google Search Traffic Shifts To Discover Mobile by Laurie Sullivan , Staff Writer, December 26, 2025 There has been a fundamental shift in how people discover news content through Google’s platforms. Google Web Search traffic to news publishers fell 51% in 2023 and was down 32.21% in 2024. The next set of data looked at … Continue reading Google Search Traffic Shifts To Discover Mobile
Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products The T1 is still basically vapor. Anna Washenko Updated Thu, August 21, 2025 DrPixel via Getty Images Since it was announced in June, Trump Mobile has committed to an increasingly-surreal smoke-and-mirrors approach to its promised T1 smartphone. Despite the initial claims … Continue reading Trump Mobile is promoting its smartphone with terribly edited photos of other brands’ products
What Yodel Does For Mobile, Why NP Digital Acquired It by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2025 Digital marketing agency NP Digital has acquired app marketing agency Yodel Mobile. This acquisition significantly expands its team in London and widens the reach across Europe. Yodel Mobile CEO Mick Rigby founded the company in 2007 before the … Continue reading What Yodel Does For Mobile, Why NP Digital Acquired It
Apple, Google Remove Malicious Mobile Apps From Respective App Stores by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2025 Apple and Google have pulled apps from their app stores after security researchers found them carrying data-stealing malware for nearly one year. The mobile app market is substantial. AppLovin forecasts the mobile app market will see … Continue reading Apple, Google Remove Malicious Mobile Apps From Respective App Stores
RCS is game-changing technology for mobile marketing. We’ve updated our article to include news of RCS tools from Twilio. Mike Pastore on January 31, 2025 By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage … Continue reading Mobile marketing with RCS: What you need to know
Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, November 29, 2024 Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales — representing $3.6 billion in online spending via mobile, up 10.5% year-over-year (YoY), according to data released Friday. Marketers looking to buy additional media might want … Continue reading Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share
