Tag Archives: Mobile

The Growing Importance of Mobile Communication [Infographic]

Brian Wallace September 10, 2020 Mobile communication has never been more important. As we navigate the new normal of the pandemic world, customers are increasingly relying on their mobile devices to communicate with businesses about changes in hours, new rules in place for entering a business or using its services, updates on availability of certain … Continue reading The Growing Importance of Mobile Communication [Infographic]

Key Advice and Strategies for Mobile Product Managers

Madeleine Wilson September 1, 2020 If we’ve learned anything in 2020, it’s that flexibility is key to being a strong product manager – especially when it comes to the mobile experience. Customer behaviors and preferences are shifting daily – as are their emotions. For many mobile product managers, their biggest goal is to create a … Continue reading Key Advice and Strategies for Mobile Product Managers

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising by Laurie Sullivan  @lauriesullivan, August 26, 2020 Emodo, an Ericsson company focused on data activation and monetization, has partnered with U.K.-based CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry.  “The partners will focus on … Continue reading Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Reveal Mobile adds Tapad device-matching to its location data

A partnership between location data and device-based identity resolution. Kim Davis on August 4, 2020 Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a … Continue reading Reveal Mobile adds Tapad device-matching to its location data

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan  @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Release Notes: CRM + project management = Insightly’s new mobile app

Also provides faster and more secure access to CRM platform. Rodric Bradford on July 23, 2020 With a client roster that tops over 25,000, including AT&T, Bloomberg and Bosch, CRM and marketing automation provider Insightly has introduced a new mobile app that combines features for enhanced project management and more secure data.  To match demands … Continue reading Release Notes: CRM + project management = Insightly’s new mobile app

5 Ways Product Managers Can Prioritize Mobile Customers

Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers