Tag Archives: Mobile

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley  @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Lets Brands Create Ad Campaigns From Mobile Devices

Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices

Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley  @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices

Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile

Coupons: Digital, Mobile Still Haven’t Dethroned Print

Coupons: Digital, Mobile Still Haven’t Dethroned Print by Karlene Lukovitz  @KLmarketdaily, July 12, 2019 So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting ecommerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media’s latest Print & Digital Promotion Trends … Continue reading Coupons: Digital, Mobile Still Haven’t Dethroned Print

Report: Mobile to become the preferred platform for video ads by end of 2019

PubMatic’s Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone. Taylor Peterson on May 23, 2019   Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed … Continue reading Report: Mobile to become the preferred platform for video ads by end of 2019

How to Create a Lead Gen Landing Page for Mobile That Converts

Rajat Chauhan — May 1, 2019 Follow @contentics — May 1, 2019 Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. … Continue reading How to Create a Lead Gen Landing Page for Mobile That Converts

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. Amy Gesenhues on April 16, 2019   Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to … Continue reading The retailers and brands delivering first-rate mobile AR experiences

More people will turn to their mobile device instead of TV for entertainment in 2019

eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? Amy Gesenhues on April 15, 2019 Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which … Continue reading More people will turn to their mobile device instead of TV for entertainment in 2019