Brands Under-Using Some CTV Platforms, Content Genres by Karlene Lukovitz @KLmarketdaily, October 28, 2022 Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global Surveyz Research, spanned two … Continue reading Brands Under-Using Some CTV Platforms, Content Genres
By James Vincent October 19, 2022 Times are tough, headwinds are strong, and uncertainties lie ahead. The economic climate is shifting in real time and will continue to shift in the coming weeks and months. But what hasn’t shifted—and won’t ever—is the need for innovation, and the role that intentional narrative plays in business … Continue reading 5 timeless lessons about innovation from some of the most successful founders
The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
By Jenni Bergal August 24, 2022 Shudiara McMillian doesn’t have a car and relies on city transit in Wilson, North Carolina, to get wherever she needs to go, whether it’s to work or shopping or a medical appointment. Until about two years ago, that could mean a long wait at a bus stop because … Continue reading In some cities, on-demand public transit is replacing old-fashioned buses
By Sam Becker July 29, 2022 The latest GDP figures show that the U.S. economy contracted 0.9% during Q2 of 2022, marking the second-straight quarter of negative economic growth. By many definitions, that means the American economy is in a recession—though there are other factors at play, and nothing’s official until the National Bureau … Continue reading Is my job recession proof? Low unemployment is a saving grace, but some industries are safer bets
By Moises Mendez II February 23, 2022 Some of Kanye West’s fans weren’t too happy with him on Tuesday. Last week, the rapper, who goes by the mononym Ye, announced in a since-deleted Instagram post that he was eschewing the streaming services and promised that anyone who bought his $200 Stem Player, a device … Continue reading Some Kanye fans paid $200 to get his new album. They’re still waiting
Congressional lawmakers try again to secure some benefits for gig workers If passed, independent contractors could qualify for paid holidays and healthcare. A. Khalid @askhalid February 18th, 2022 Evelyn Hockstein / reuters Senators Mark Warner (D-VA) and Todd Young (R-IN), along with Rep. Susan DelBene (D-WA) introduced a bill today that would create a $20 … Continue reading Congressional lawmakers try again to secure some benefits for gig workers
Jordan Bishop December 28, 2021 There’s no question that annuities have their share of detractors. Some people complain about the fees associated with annuities, while others don’t like the idea of tying up their money for a set period of time. But are these criticisms really justified? Let’s take a closer look at five common … Continue reading Top 5 Reasons Why Some Hate Annuities and Why They’re Wrong
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems
Matt Rowe October 18, 2021 In the modern-day, everything from computers to cars are getting more expensive. As young people, this can be difficult since we don’t have much money and focus on saving. Because of the expensive necessities that surround us, some say millennials aren’t savers. However, even though they may perceive us in … Continue reading Some Say Millennials Aren’t Savers — We Are!
