Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success
Tag Archives: Success
Energized teams are key to success. Here’s how to rev them up
By Sam Smith January 08, 2024 When you’re in the middle of a difficult period, and thinking about how you’re going to get through it, you still have to keep the people around you motivated. As a leader, you can’t personally give everyone energy all day, every day. Even when you have a high-energy … Continue reading Energized teams are key to success. Here’s how to rev them up
Cyber Week’s sales success depends on a year-round consumer connection
Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection
Could happy advertisers be the key to connected TV success? by MNTN
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. MNTN on December 6, 2023 For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and … Continue reading Could happy advertisers be the key to connected TV success? by MNTN
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts. Andrea Cruz on December 4, 2023 Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure … Continue reading 2024 B2B trends: 6 key areas for marketing success
This underrated leadership habit is crucial to success
By Lydia Dishman December 03, 2023 “Gee, I really wish my boss and colleagues would just ignore all the good work I’ve been doing,” said no one ever. We know people like to be recognized for a job well done. And most times, a simple thank-you will suffice. In fact, we humans depend on … Continue reading This underrated leadership habit is crucial to success
User-generated content from Catch+Release fuels success for cybersecurity firm F5
App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release. Kim Davis on November 13, 2023 “At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to … Continue reading User-generated content from Catch+Release fuels success for cybersecurity firm F5
Destination Drupal 10: A CMO’s roadmap for upgrade success
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success
Samsung sees success with shoppable TV ads
Given the relative recency of shoppable ads on smart TV, consumer adoption seems widespread. Kim Davis on October 20, 2023 Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a … Continue reading Samsung sees success with shoppable TV ads
SaaS companies embrace digital customer success
Look out for the rise of digital CS as vendors try to do more with less. Kim Davis on October 19, 2023 Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new … Continue reading SaaS companies embrace digital customer success