Tag Archives: Success

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection

Could happy advertisers be the key to connected TV success? by MNTN

As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. MNTN on December 6, 2023   For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and … Continue reading Could happy advertisers be the key to connected TV success? by MNTN

User-generated content from Catch+Release fuels success for cybersecurity firm F5

App and API security vendor F5 finds success incorporating UGC sourced from a new kind of image and video library, Catch+Release. Kim Davis on November 13, 2023 “At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to … Continue reading User-generated content from Catch+Release fuels success for cybersecurity firm F5

Destination Drupal 10: A CMO’s roadmap for upgrade success

With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success