Tag Archives: Success

Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. Purna Virji on January 30, 2017   Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to … Continue reading Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Communication: A Crucial Aspect of a Startup’s Identity and Success

Dan Radak — January 20, 2017 Follow @DanRadak— January 20, 2017 Brand identity is the bedrock of any startup’s success. It is a guiding beacon for business strategies, and practices, but also for customers who weigh their options in the market. You can also think of brand as a compass, which allows organizations to navigate … Continue reading Communication: A Crucial Aspect of a Startup’s Identity and Success