Tag Archives: Vital

What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth

Nicole Blanckenberg August 25, 2021 The online retail market is getting more competitive by the day, and so is the digital marketing landscape. This means brands need to be on top of their PPC management and optimization, and be able to adapt to market changes in real-time to ensure they don’t miss out on valuable … Continue reading What is PPC Automation and How PPC Management Software Plays a Vital Role in eCommerce Growth

Customer education is a vital part of the customer experience

How e-commerce product feed solution Channable built Channacademy on the Northpass customer education platform. Kim Davis on July 29, 2021 The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, … Continue reading Customer education is a vital part of the customer experience

Martech stack documentation is vital, here are some tips to do it right

By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. Steve Petersen on August 25, 2020 It’s important to maintain documentation about a martech stack. Stacks typically have dozens of components used by dozens of people, and keeping track of everything is tough. By maintaining documentation, important details … Continue reading Martech stack documentation is vital, here are some tips to do it right

Agility and Anticipation — A Vital Partnership

Daniel Burrus July 13, 2020 While exponential change is always moving, businesses and even whole industries traditionally move slower than they should, often finding themselves disrupted and working hard at being agile alone. During the Coronavirus pandemic, all industries were disrupted in one way or another, many having to close their doors for the time … Continue reading Agility and Anticipation — A Vital Partnership

Virtual Selling Just Became Vital to Your Business

Jim Moliski — March 24, 2020 Are your salespeople prepared for the unique challenges of virtual selling? Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed. Great web conferencing platforms are within everyone’s reach, … Continue reading Virtual Selling Just Became Vital to Your Business

Here’s why a disciplined story is so vital to digital transformation success

Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever. Jason Ocker on January 11, 2019  You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great … Continue reading Here’s why a disciplined story is so vital to digital transformation success

10 trends in digital content for 2019: Management is vital to success

Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization. Rick Jones on January 2, 2019   Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s not enough for companies to create content and forget … Continue reading 10 trends in digital content for 2019: Management is vital to success