Tag Archives: Privacy

What are analytics experts looking to in 2020 with data and privacy?

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy?

Marketing execs expect data privacy investments to rise in 2020

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020  American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020

2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections

2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections by Melynda Fuller , December 20, 2019 As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, global CEO of EMX Michael Zacharski and Kyle Lelli, general manager … Continue reading 2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections

Nearly all consumers are concerned about personal data privacy, survey finds

But 70% haven’t heard of CCPA or GDPR and 62% don’t read privacy policies. Greg Sterling on December 4, 2019 A new survey of 1,000 U.S. adults discovered both concern and ignorance regarding online privacy and personal data protection. Conducted by Tealium, the survey found 97% of respondents are somewhat or very concerned about protecting … Continue reading Nearly all consumers are concerned about personal data privacy, survey finds

Ad Industry Pushes National Privacy Law, Would Override California Measure

Ad Industry Pushes National Privacy Law, Would Override California Measure by Wendy Davis , Staff Writer @wendyndavis, November 21, 2019 The ad industry on Thursday officially asked Congress to pass a national privacy law that would override state laws, including California’s sweeping Consumer Privacy Act. “Policy affecting the entire consumer economy and consumers nationwide is being … Continue reading Ad Industry Pushes National Privacy Law, Would Override California Measure

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Why marketers should stop avoiding privacy issues

Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019  At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues

Senators Urge FTC Not To Weaken Children’s Privacy Rules

Senators Urge FTC Not To Weaken Children’s Privacy Rules by Wendy Davis  @wendyndavis, October 4, 2019 Four U.S. senators are urging the Federal Trade Commission to avoid weakening children’s privacy rules in ways that would make it easier for tech companies to serve targeted ads. “Now is not the time to pull back,” Sens. Ed … Continue reading Senators Urge FTC Not To Weaken Children’s Privacy Rules

Out Of The Box: Balancing Data, Discovery And Privacy

Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy