Tag Archives: Privacy

2022 Predictions: Data strategy and privacy

Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations. Chris Wood on December 29, 2021 In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand … Continue reading 2022 Predictions: Data strategy and privacy

How to build trust and value privacy with a consent management platform

Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform

Privacy Rules Top The List Of Digital Challenges In 2022

Privacy Rules Top The List Of Digital Challenges In 2022 by Nina Lentini , Staff Writer @Nina_Lentini, November 26, 2021 A new survey of global business executives finds most looking to overcome several challenges for their digital teams — with privacy regulations topping the list for 2022. Among those challenges are privacy regulations and guidelines; organizational … Continue reading Privacy Rules Top The List Of Digital Challenges In 2022

Snap ad business takes a hit due to iOS privacy updates

The chat app’s earnings fall short of forecasts as advertising performance declines. Chris Wood on October 22, 2021 On Thursday Snap, owner of popular chat app Snapchat, reported lower revenues than expected for 3Q, and pointed to Apple’s iOS privacy updates as a primary cause. The new iOS’s App Tracking Transparency feature restricts the ability … Continue reading Snap ad business takes a hit due to iOS privacy updates

Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks

A call for true personalization. Cheetah Digital on October 19, 2021 This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. … Continue reading Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks

The Real Story on MarTech: Navigating the new world of consumer privacy

Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy

Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other

Isaac Kohen August 10, 2021 Last year’s rapid and sometimes erratic transition to remote work left many businesses looking for new ways to understand employee behavior when working from home. According to a survey of 2,000 employers offering remote or hybrid work, 78 percent deployed employee monitoring software to track worker behavior in the past … Continue reading Productivity & Privacy: Why Tracking One Doesn’t Have to Impede on the Other