Free tools come at a price ā your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value. Alan K’necht on July 25, 2025 There is an old web adage, āEither you buy a product or you are the product!ā I rephrased this years ago as āItās the cost … Continue reading Privacy is the new currency in digital marketing
June 14, 2025 Apple just made 3 great new privacy and security enhancementsābut missed these 3 opportunities BY Michael Grothaus This week, Apple previewed its redesigned (and renumbered) operating systems at its annual Worldwide Developers Conference. While the new Liquid Glass design language was the star of the show across iOS 26, iPadOS 26, and macOS … Continue reading Apple just made 3 great new privacy and security enhancementsābut missed these 3 opportunities
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2025 Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising’s focus points to standardizing privacy policies that support the collection of data while supporting data compliance across … Continue reading Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Adobeās new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025 Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2025 Presearch Takeover Advertising (PTA), an ad service from the meta-search engine focused on privacy, has attracted well-known brands such as NordVPN. āWeāve been running the takeover ads about once or twice monthly since the launch of PTA, just over … Continue reading A ‘Spicy’ Mode Launches From Decentralized Privacy Search Engine
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust. Jeanne Jennings on January 13, 2025 Metaās recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content … Continue reading Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
Google Privacy Sandbox ‘Holding The Industry Hostage’ by Laurie Sullivan , Staff Writer @lauriesullivan, November 11, 2024 The Competition and Markets Authority (CMA) on Monday updated its latest report on the implementation of Google’s Privacy Sandbox, but it appears the European regulatory body still has many major concerns. Googleās proposal to replace third-party cookie deprecation with … Continue reading Google Privacy Sandbox ‘Holding The Industry Hostage’
Six states have privacy protection laws in effect, Montana’s goes online Oct. 1 and 10 other state’s laws will kick in by the end of next year. Here’s what you need to know about them. Constantine von Hoffman on August 30, 2024 (Story updated with information on the Montana privacy law which goes into … Continue reading U.S. state data privacy laws: What you need to know
The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states. Kim Davis on August 15, 2024 The IAB Tech Lab announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the … Continue reading IAB Tech Lab expands Multi-State Privacy Agreement
The Justice Department sues TikTok for breaking child privacy laws TikTok wrongfully collected personal information about children and failed to comply with requests to delete it, the DoJ said. karissa bell Fri, Aug 2, 2024 Anadolu via Getty Images The US Department of Justice is suing TikTok for violating a child privacy law … Continue reading The Justice Department sues TikTok for breaking child privacy laws
