Tag Archives: Privacy

3 strategies to navigate change as digital privacy evolves

Digital Transformation

Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024   The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves →

DOJ lawsuit against TikTok will focus on children’s privacy

TikTok Under Legal

June 21, 2024 DOJ lawsuit against TikTok will focus on children’s privacy The U.S. Federal Trade Commission investigated the potential violations by TikTok and its parent company, ByteDance, and referred the case to the Justice Department on Tuesday. BY Reuters The U.S. Department of Justice plans to focus an upcoming lawsuit against TikTok on allegations that … Continue reading DOJ lawsuit against TikTok will focus on children’s privacy →

The FTC has referred its child privacy case against TikTok to the Justice Department

Regulations

The FTC has referred its child privacy case against TikTok to the Justice Department The regulator said it believes the company “is violating or about to violate” child privacy laws. karissa bell   Wed, Jun 19, 2024   CFOTO via Getty Images The Federal Trade Commission has referred its complaint against TikTok to the Justice … Continue reading The FTC has referred its child privacy case against TikTok to the Justice Department →

OpenAI, Apple Agreement Might Override Privacy Concerns

Open Artificial Intelligence

OpenAI, Apple Agreement Might Override Privacy Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2024 Never a day goes by when companies fail to mention artificial intelligence (AI), generative AI (AI), or artificial general intelligence (AGI) in an announcement. One expected next week could change everything. Apple is expected to announce a partnership with … Continue reading OpenAI, Apple Agreement Might Override Privacy Concerns →

Google Chief Privacy Officer Leaves After Continued Data Leaks

Corporate Appointments

Google Privacy Shakeup And Shakeout After Continued Data Leaks by Laurie Sullivan , Staff Writer @lauriesullivan, June 5, 2024 Google Chief Privacy Officer Keith Enright wrote in a LinkedIn post Tuesday that he will leave the company in the fall. The note comes after a series of high-profile data leaks. “This will be an uncharacteristically personal … Continue reading Google Chief Privacy Officer Leaves After Continued Data Leaks →

Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Personalization Experiences

Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024     Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences →

Modern email marketing: Data privacy, bulk email restrictions and more

Email Marketing

From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. Mike Pastore on April 30, 2024   Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data … Continue reading Modern email marketing: Data privacy, bulk email restrictions and more →

The state of data in 2024: How the ad industry is adapting to privacy regulations

Data Management

Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024   Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations →

Sprite Campaign Takes Refreshing Approach To Privacy

Privacy Regulations

Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy →

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