WPP AI Targeting Tech Complicates Proposed Privacy Bill by Laurie Sullivan , Staff Writer, April 23, 2026 House Republicans introduced Wednesday a privacy bill draft that would override existing local laws in about 20 states, and would not require businesses to allow consumers to opt-out of certain forms of online ad targeting. Technology, however, will complicate this … Continue reading WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill
Google Tests AdSense Privacy Updates In Two Phases by Laurie Sullivan , Staff Writer, April 7, 2026 Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will update in June. While the change is targeted at Europe, this shift impacts U.S. advertisers with international traffic, signaling potential, parallel changes … Continue reading Google Tests AdSense Privacy Updates In Two Phases
Healthcare AI: Dangerous Mistakes, Deep Privacy Risks by Laurie Sullivan , Staff Writer, January 8, 2026 OpenAI has released a health chatbot developed with input from more than 260 physicians across 60 countries and specialties. The company wants users’ healthcare records, but assures that ChatGPT Health is intended to “support, not replace medical care,” and is not … Continue reading Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now. By Jeanne Jennings , January 6, 2026 I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy … Continue reading What privacy and email laws reveal about today’s compliance risk
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind. MarTechBot on December 8, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading Why privacy, not AI, is the biggest marketing shift to watch
The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws. Constantine von Hoffman on October 23, 2025 The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new update to the Global … Continue reading IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value. Alan K’necht on July 25, 2025 There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost … Continue reading Privacy is the new currency in digital marketing
June 14, 2025 Apple just made 3 great new privacy and security enhancements—but missed these 3 opportunities BY Michael Grothaus This week, Apple previewed its redesigned (and renumbered) operating systems at its annual Worldwide Developers Conference. While the new Liquid Glass design language was the star of the show across iOS 26, iPadOS 26, and macOS … Continue reading Apple just made 3 great new privacy and security enhancements—but missed these 3 opportunities
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2025 Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising’s focus points to standardizing privacy policies that support the collection of data while supporting data compliance across … Continue reading Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025 Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
