Tag Archives: Privacy

Android may be biggest beneficiary of Apple’s privacy protections

59% of mobile advertisers moved ad spend away from iOS. Constantine von Hoffman on June 6, 2022 Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 … Continue reading Android may be biggest beneficiary of Apple’s privacy protections

What is identity resolution and how are platforms adapting to privacy changes?

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer. Pamela Parker on June 1, 2022 Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has … Continue reading What is identity resolution and how are platforms adapting to privacy changes?

Google Releases Privacy Sandbox Timeline Updates

Google Releases Privacy Sandbox Timeline Updates by Laurie Sullivan , Staff Writer @lauriesullivan, May 19, 2022 Google released details on Thursday of the progress made for Privacy Sandbox on Android, the first update since announcing the initiative in February. Its current design proposals are focused on supporting mobile devices and apps, but Google has received many questions about … Continue reading Google Releases Privacy Sandbox Timeline Updates

Apple privacy protections expected to cost big tech firms $16 billion in coming year

ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year

Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls

Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan  @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls

FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’

FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’ by Wendy Davis , Staff Writer @wendyndavis, March 24, 2022 The Federal Communications Commission should require broadband providers to disclose in nutrition-label format whether they draw on data about subscribers’ online activity for ad targeting, the watchdog Center for Democracy & Technology says. “Clear standardized information … Continue reading FCC Urged To Require Privacy Disclosures In Broadband ‘Nutrition Labels’

How email marketers everywhere can learn from privacy success in the UK and EU

US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU

Prioritizing data privacy leads to brand trust

A new survey from MediaMath confirms consumers really do care how brands handle their personal information. Kim Davis on January 24, 2022 AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will … Continue reading Prioritizing data privacy leads to brand trust

Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports

Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports

Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News

Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News by Laurie Sullivan  @lauriesullivan, January 18, 2022 Startpage, a privacy search engine, on Tuesday released the Startpage Privacy Protection browser extension for free download on Chrome and Firefox. The extension enables people to browse the Internet more securely, automatically blocking first- and third-party trackers, … Continue reading Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News