As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
Google’s new commerce framework cranks up the heat on ‘agentic shopping’ The Universal Commerce Protocol introduces three new major AI features meant to reduce friction when online shopping. Jackson Chen Mon, January 12, 2026 Google To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that’s called … Continue reading Google’s new commerce framework cranks up the heat on ‘agentic shopping’
January 12, 2026 Change is a choice: Embrace your power to transform span>span]:whitespace-nowrap”>The majority of us see change as a blind scary leap into the unknown—a scary evolution that demands we give up on everything we know. But what if we reframed change, not as something that happens to us, but as something we actively … Continue reading Change is a choice: Embrace your power to transform
30 Congress members support bill to block political insider trading after Maduro Polymarket controversy Rachael Davies Suswati Basu Thirty Congress members have supported a bill that would prevent federal officials and political employees from using prediction markets that could be influenced by insider information. After an anonymous Polymarket user cashed out with … Continue reading 30 Congress members support bill to block political insider trading after Maduro Polymarket controversy
January 11, 2026 How leaders can harness productivity to unlock creativity
Governor Janet Mills allows Wabanaki Nations to launch online casino gambling despite opposition Suswati Basu Maine Governor Janet Mills announced on Thursday (January 8) that she is going to let LD 1164, a bill that gives the state’s Wabanaki Nations the right to run online casino gambling, become law. The move quickly sparked … Continue reading Governor Janet Mills allows Wabanaki Nations to launch online casino gambling despite opposition
Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams. By Brianna Miller January 8, 2026 Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re … Continue reading A 5-step blueprint for CRM naming conventions
Polymarket becomes official partner of New York Rangers Sophie Atkinson Suswati Basu The prediction market company, Polymarket, will now be integrated during New York Rangers games at Madison Square Garden, following the announcement of a brand-new partnership. In the shared news, it’s been confirmed that Polymarket has become the Official Prediction Market … Continue reading Polymarket becomes official partner of New York Rangers
Bragg Gaming Group announces strategic restructuring, including job losses Sophie Atkinson Suswati Basu Bragg Gaming Group will be undergoing a strategic restructuring, with a reduction to around 12% of its global workforce. The company says these changes, including the staff reductions, have been designed to “realign the organization” and “thereby improve its … Continue reading Bragg Gaming Group announces strategic restructuring, including job losses
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. By Tom Leonard January 8, 2026 Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our … Continue reading 3 incrementality testing mistakes — and how to avoid them
