Hi, Welcome Welcome back By Pete Weissman October 07, 2023 Some business leaders see a natural adversary in Shawn Fain, president of the striking United Auto Workers (UAW). But with labor winning the messaging war, I believe CEOs would be wise to study Fain’s command of the art of executive communications. As someone who’s … Continue reading What CEOs can learn from UAW president Shawn Fain
A new study finds 75% of marketers preferred the human or human-aided execution of a creative brief over the AI version. Constantine von Hoffman on October 5, 2023 Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according … Continue reading This week’s AI-powered martech releases
By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics
Marketers Split On How To Price Services by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2023 Advertising and marketing agencies are split on how to price paid ad and organic services, and many participants in a survey say they still prioritize optimizing keyword research despite all the technology available to do tasks like this this … Continue reading Marketers Split On How To Price Services
Meta is rolling out capabilities that will allow advertisers to use genAI capabilities directly in their Ads Manager workflow. Kim Davis on October 6, 2023 This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The … Continue reading Meta launches genAI features for ads
15 Proven Ways to Increase Customer Engagement and Build Loyalty Erik Emanuelli / Oct 6, 2023 Are you looking for ways to increase customer engagement? If so, you’re in the right place! Engaging with your audience is one of the most important aspects of running a successful business. Not only does it create loyalty … Continue reading 15 Proven Ways to Increase Customer Engagement and Build Loyalty
By Sam Becker October 06, 2023 The era of confounding economic data and indicators stretches on. The latest jobs report, released Friday, shows that the economy added 336,000 jobs during September, leaving the unemployment rate at 3.8%, a sign that the labor market remains strong, despite fears that the Federal Reserve’s interest rate hikes … Continue reading The Great Mismatch: With millions of open positions, why does the job market feel so dire?
Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Nicola Agius on October 6, 2023 Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data … Continue reading New GA4 features improve security and report accuracy
By Sarah Friar October 06, 2023 My greatest mistake was thinking success looked like a specific thing. For me, that was making partner at Goldman Sachs. When I didn’t, it set me free. I’m going to go back to the moment when things shifted for me. One morning in 2011—after 11 years on the partner … Continue reading ‘I felt like I had checked every box’: Nextdoor CEO Sarah Friar’s career advice for someone who has been passed over for promotion
