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How Georgia-Pacific connects with customers on retail media networks

Customer Communication

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks →

Leadership experts on why Elon Musk contagion is a nightmare scenario for workers

Twitter Employees

  By Emily Price October 05, 2023 When Elon Musk took over Twitter in October of last year, he made headlines for his abrasive management style. The takeover, described by The New York Times as “two weeks of chaos,” resulted in widespread layoffs and employee lawsuits, and reportedly caused managers to vomit into trash cans. … Continue reading Leadership experts on why Elon Musk contagion is a nightmare scenario for workers →

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

TikTok

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes →

Microsoft and Amazon face a UK antitrust probe over cloud services

Giants Under Legal

Microsoft and Amazon face a UK antitrust probe over cloud services Officials are concerned that it’s too difficult for customers to switch to another provider. Kris Holt   Thu, Oct 5, 2023 Noah Berger / reuters Microsoft and Amazon are facing more antitrust scrutiny. The UK’s Competition and Markets Authority (CMA) says it will investigate … Continue reading Microsoft and Amazon face a UK antitrust probe over cloud services →

Who lies on resumes more often? High earners and workers with advanced degrees, it turns out

Career Resume

  By Jennifer Alsever October 05, 2023 Lying is becoming pretty standard throughout the job interview process—and it’s especially prevalent among more educated candidates, higher earners, and even company hiring managers, according to new surveys.  As many as 70% of workers said they have lied on their resumes, with 37% admitting that they lie frequently, … Continue reading Who lies on resumes more often? High earners and workers with advanced degrees, it turns out →

Salesforce winter 2024 release: The business executive’s guide

Salesforce

The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023  The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy.  This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide →

Before you hire another marketer, do these 5 things first

Marketing Effective Hiring

Consider these cost-effective alternatives to expanding your team’s capabilities and ensuring marketing success. Tim Parkin on October 4, 2023 Hang on a minute. Do you really need another marketer on your team? Or is there a different way to look at the situation? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a … Continue reading Before you hire another marketer, do these 5 things first →

How Icelandair used programmatic to increase bookings

Programmatic

Programmatic is typically used for top-of-the-funnel, brand awareness. Icelandair and its partners figured out how to get it to increase sales. Constantine von Hoffman on October 4 Icelandair had two problems. First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for … Continue reading How Icelandair used programmatic to increase bookings →

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