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Paid advertising: Tips to boost qualified leads and reduce costs

Hi, Welcome Welcome back Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs →

YouTube is deliberately ‘suboptimal’ for people using ad blockers

Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. Nicola Agius on November 22, 2023 YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Reports of a deliberate five-second delay in loading video pages on Mozilla’s Firefox have emerged on forums … Continue reading YouTube is deliberately ‘suboptimal’ for people using ad blockers →

Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine

  By Jeff Beer November 22, 2023 The visionary founder brand is alive and well with the dramatic return of Sam Altman as CEO of OpenAI after five days of corporate drama the likes of which the tech industry hasn’t seen since . . . the Sam Bankman-Fried trial ended three weeks ago! On Tuesday, … Continue reading Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine →

OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue?

  By Chris Stokel-Walker November 22, 2023 On Tuesday night, OpenAI announced that it had reached an agreement in principle for cofounder and recently ousted CEO Sam Altman to return to the company. As part of the arrangement, the $80 billion company will also have a new board composed of Bret Taylor, Larry Summers, and … Continue reading OpenAI nearly blew up their $80 billion company. But was the issue they were reportedly arguing over really the right issue? →

SEC allegations against Kraken spark controversy in crypto world

SEC allegations against Kraken spark controversy in crypto world Maxwell William / Last Updated: Nov 21, 2023   The Securities and Exchange Commission has recently filed a complaint against the cryptocurrency exchange Kraken. According to Protos, the SEC alleges that Kraken has been functioning as an unregistered national securities exchange, broker, and clearing house. Kraken’s … Continue reading SEC allegations against Kraken spark controversy in crypto world →