Hi, Welcome Welcome back By Margot Faraci “Just do it.” That’s what Nike’s new return-to-office mandate amounts to. The sportswear giant recently informed employees that beginning in January, they will be required to come into the company’s headquarters four days a week. The company said in a statement that there’s “power and energy that … Continue reading There is a productivity crisis in the workplace. Here’s how to solve it—without terrifying workers
By Lydia Dishman November 26, 2023 This week, we’ve had a collective front-row seat to the Sturm und Drang at OpenAI, in which we witnessed a dramatic dismissal and return of a CEO, an interim female tech leader installed, an employee uprising to get the board to step down, and the easy glide of … Continue reading These are the 4 essential leadership skills CEOs need to navigate a crisis
By Stephanie Vozza November 24, 2023 Many of us feel emotionally and physically drained at the end of the day. Maybe you cope by relying on caffeine to get you through the afternoon. Or perhaps you zone out to Netflix when you get home from work. We all feel drained sometimes, but it can … Continue reading Tired all the time? Here are the 3 things draining your energy
Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps by Laurie Sullivan , Staff Writer @lauriesullivan, November 24, 2023 Mobile web traffic and apps are playing a major role in shopping this holiday weekend. A Microsoft consulting firm has released the names of the apps that are sharing the most consumer data to third parties. … Continue reading Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
By Ruth Zive November 24, 2023 As we come to the end of a year marked by hype and turmoil, it’s becoming more and more clear that artificial intelligence isn’t magic. No amount of holiday wishing will suddenly give AI the power to put the perfect gift under the Christmas tree—or fuel meaningful automated … Continue reading Supplement the call center with a chatbot this holiday season
By Elaine Mak November 24, 2023 In a high-growth company, every executive is focused on performance. When companies achieve their financial goals, there is often a well-deserved and collective victory lap to celebrate hard work and a job well done. But more often than not, these victories were made up of something far more … Continue reading Is performance part of your company’s DNA?
Here’s how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time. Ana Mourão on November 21, 2023 Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as … Continue reading How to use conversion data to enhance top-of-funnel marketing
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
By Michael Grothaus November 22, 2023 Sending emails is a modern staple of work life. We email our bosses, our colleagues, our clients, and more. But a new survey from email marketing firm EmailTooltester reveals there’s a host of things you may be doing in your emails that outright annoy people. According to the … Continue reading Are you doing any of these 10 most annoying things in your work emails?
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns. Margaret Lee on November 22, 2023 While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as … Continue reading Paid advertising: Tips to boost qualified leads and reduce costs
