Mobile web traffic and apps are playing a major role in shopping this holiday weekend. A Microsoft consulting firm has released the names of the apps that are sharing the most consumer data to third parties. 

Salesforcedata shows that with moreconsumers on the go during the Thanksgiving holiday weekend, 79% of all online traffic globally and 82% in the U.S. came from mobile phones.

Consumers used mobile wallets to complete transactions on their phones, up 44% globally year-over-year (YoY). Apple Pay drove payment growth by 47%.

Social traffic on mobile was a critical acquisition channel on Thanksgiving. In fact, social accounted for 13% of all global and U.S. mobile traffic referrals. People who visited a site via social landed on a product detail page 22% more than other channels like email or search.

One consulting firm cautions consumers about protecting their data in mobile apps and on the web. This group analyzed Google Play Store’s top 65 most downloaded applications and then ranked based on how many data sets each listed as sharing with third parties.

The data — released Friday by database experts at Red9, a Microsoft SQL server consulting service — put Picsart AI Photo Editor, with more than 1 billion downloads, in the No. 1 place.

The app is estimated to share eight different sets of personal information with third parties. The personal information includes names, email addresses, photos and videos, audio, files and documents, app activity, and app information.

8 Ball Pool ranked No. 2, but Amazon Shopping and Subway Surfers ranked No. 3, each sharing six different sets of information with third parties.

Amazon Shopping, with more than 500 million downloads, was found to share personal information like names, email addresses, addresses, and phone numbers, financial information, health information, photos and videos, app activity, and device IDs.

Subway Surfers, with more than 1 billion downloads, was found to share Locations, User IDs, financial information, app activity, app information, and device IDs with third parties.

TikTok — which ranked No. 5, with more than 1 billion downloads — was found to share names, photos and videos, audio, and app activity.

Ranking at No. 6, Candy Crush and Spotify were found to share location, personal information and device IDs.

These apps shared the most personal data, whereas Microsoft’s LinkedIn — as well as Meta’s Facebook, Facebook Lite, Instagram, Threads, and Messenger — were found to be the most invasive, each requiring 13 permissions to use with full functionality when downloaded.

Mobile web traffic and apps are playing a major role in shopping this holiday weekend, but a Microsoft consulting firm released the names of the apps sharing the most consumer data to third-parties.