Hi, Welcome Welcome back By Elizabeth Grace Saunders January 11, 2024 It may seem counterintuitive, but a workplace devoid of conflict can be just as treacherous as a high-drama work environment. Without conflict, issues may go unaddressed and passive-aggressive behavior may mount. But when conflict tips over to drama, healthy tension can turn toxic. So … Continue reading 3 tricks to having less unnecessary drama—and more healthy conflict—at work
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot. Constantine von Hoffman on January 11, 2024 Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be building … Continue reading Microsoft unveils new workflow and analysis tools for Customer Insights
Disney Adds Measurement Partners, Debuts Shoppable Ads by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Disney has launched a beta program for its first native, streaming shoppable ad format that allows consumers to purchase their favorite items online through content. The new Gateway Shop ads are interactive and run on platforms such as Hulu. … Continue reading Disney Adds Measurement Partners, Debuts Shoppable Ads
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be. Kathy Bushman on January 10, 2024 Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve … Continue reading 3 tips to improve your conference presentations
By Vanessa Wasche January 11, 2024 The term “emotional fitness” has been buzzing around for a while, but what if we applied this thinking to our communication and public speaking skills? All too often we will watch a video, read, a book or attend a training on communication and think, “Those are great tips! I need to do that more!” … Continue reading 3 habits the most successful communicators share (and how you can easily get them)
By Jeremy Caplan January 11, 2024 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Bridge makes it easier to introduce people online, and to follow up on those intros. Start by syncing your contacts, or add individual contacts if you prefer. Then … Continue reading Bridge makes online introductions faster and easier
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution
Walmart makes a rare CES appearance to promote AI-powered shopping The new generative AI-powered search functions are available on iOS and Android mobile devices and on the company’s website. Malak Saleh Thu, Jan 11, 2024 Walmart When Walmart announced it would be holding a CES keynote for the first time, we were admittedly a … Continue reading Walmart makes a rare CES appearance to promote AI-powered shopping
Milton Hwang discusses going from engineering to marketing, breaking ground with ecommerce at GE and his experience writing for MarTech. Chris Wood on January 10, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of … Continue reading Milton Hwang: Spotlight on the expert
Where 6M Pieces Of Content Got Attention by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2024 Content will once again this year become a focus for marketers, but perhaps not the way you might expect. While this year many marketers will create and test content with the assistance of generative artificial intelligence (GAI), Neil Patel, … Continue reading Where 6M Pieces Of Content Got Attention
