Hi, Welcome Welcome back By Lauren Valente January 22, 2024 For so long, career paths were generally thought of as linear: Get trained, build expertise, and work hard to advance in your chosen field until retirement. However, because of a global pandemic, challenging socio-economic crosswinds, and a tightening labor market, it’s no surprise that … Continue reading Worried about attrition? You should let employees rotate jobs
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There are 3 ways to challenge a statement. The one you pick says a lot about your character
By Yonason Goldson January 21, 2024 Taylor Swift is a political asset working for the Pentagon The FBI instigated the January 6 capitol riots Nikki Haley is not a natural American citizen and is therefore ineligible to serve as president Claudine Gay’s ouster as president of Harvard was motivated by racism Videos of the October … Continue reading There are 3 ways to challenge a statement. The one you pick says a lot about your character
4 red flags that your business is guilty of social washing—and how to fix it
By Ildiko Almasi Simsic January 20, 2024 Consumers today are not only conscious of corporations’ social responsibilities but are also increasingly informed about what true corporate responsibility means in practice. Tokenistic use of social initiatives to score extra points with customers will no longer cut it. Social washing has recently come into the spotlight … Continue reading 4 red flags that your business is guilty of social washing—and how to fix it
I used LinkedIn as my only social media for 3 weeks. Here’s what happened
By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened
Email automation tools for the savvy marketer
Discover the email automation features you need and how AI will change them going forward. Mike Pastore on January 19, 2024 Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch … Continue reading Email automation tools for the savvy marketer
The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth
By Mita Mallick January 19, 2024 There has recently been an intense DEI backlash felt across the country, from legislation being passed locally and nationally, to companies defunding DEI initiatives, to leaders like Elon Musk saying things like “DEI must DIE.” Now, many are questioning the future of DEI work. But now is not … Continue reading The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth
Why dancers are better workers, according to research
By The Conversation January 19, 2024 Breakdancing in the break room might not seem like the best way to get ahead at work, but research shows recreational dance can actually improve productivity performance in the workplace. It is well known that engaging in physical activity has many health benefits—from reducing the risk of diabetes, … Continue reading Why dancers are better workers, according to research
Real-time vs. batch-based CRM data processing: Key considerations
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. Ana Mourão on January 19, 2024 When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the … Continue reading Real-time vs. batch-based CRM data processing: Key considerations
Why is Sheryl Sandberg leaving Meta’s board?
By Associated Press January 18, 2024 Sheryl Sandberg, who helped to transform Facebook from a tech startup into a digital advertising empire, will step down from the board of Meta, Facebook’s parent company. “With a heart filled with gratitude and a mind filled with memories, I let the Meta board know that I will not … Continue reading Why is Sheryl Sandberg leaving Meta’s board?
Predictions For Future Google Performance And Monetization Strategies
Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies