Hi, Welcome Welcome back Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re … Continue reading 3 ways to engage B2B buyers pre-deal
Latest Posts
It’s 2024: Why is there still a gender pay gap?
By Associated Press March 12, 2024 Not even education can close the pay gap that persists between women and men, according to a recent U.S. Census report. Whether women earn a postsecondary certificate or graduate from a top-tier university, they still make about 71 cents on the dollar compared with men at the same … Continue reading It’s 2024: Why is there still a gender pay gap?
The new blueprint for customer experience: Always on, always listening
Customers now demand ultra-personalization and anticipation of needs before they arise. Explore how AI is making this possible for marketers. David Iscove on February 16, 2024 Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed … Continue reading The new blueprint for customer experience: Always on, always listening
6 women on what they learned about starting a business in midlife
By Anisa Purbasari Horton March 12, 2024 Entrepreneurship is often portrayed as the domain of the young. We hear countless stories of founders in their 20s and 30s raising millions of dollars, which creates the impression that the best time to start a business is at the beginning your career. But the statistics show otherwise. … Continue reading 6 women on what they learned about starting a business in midlife
5 steps to a seamless post-M&A brand integration
Follow this marketing playbook to quickly and effectively integrate an acquired brand’s web, email and social presence post-M&A. Stephanie Miller on February 15, 2024 at 1:05 pm | Reading time: 6 minutes Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and … Continue reading 5 steps to a seamless post-M&A brand integration
AI-powered martech releases and news: Feb. 15
Are all marketers chomping at the bit to use AI or are about 30% saying they’ll never use it? Two surveys offer seemingly contradictory findings. Constantine von Hoffman on February 15, 2024 Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: … Continue reading AI-powered martech releases and news: Feb. 15
Memory – Remember That Word
Memory – Remember That Word by Laurie Sullivan , Staff Writer @lauriesullivan, February 15, 2024 Memory has been a topic of discussion several times over the past couple of days in relation to announcements around generative artificial intelligence (GAI). Not the type of memory that goes into a mobile device. The type that provides cognitive ability. OpenAI … Continue reading Memory – Remember That Word
Forget the paycheck, employees really want a raise in emotional salary
By Hannah Yardley March 12, 2024 Compensation has surpassed career growth as the number-one reason employees will job hunt in 2024, and the unsettling economy is likely to blame. The reality is that costs are rising, salaries are plateauing, employees are struggling, and, in turn, two-thirds have one foot out the door.?? While this … Continue reading Forget the paycheck, employees really want a raise in emotional salary
Google hits back at IAB Tech Lab Privacy Sandbox assessment
It took Google nine days to explain its pushback against the IAB Tech Lab’s assessment. Criticisms are now detailed in a 28-page response. Kim Davis on February 15, 2024 Google has released a detailed response to claims made about Privacy Sandbox in a recent report by the IAB Tech Lab. In a brief statement to … Continue reading Google hits back at IAB Tech Lab Privacy Sandbox assessment
Why AI will have the faults of human intelligence (DD)
Despite impressive gains, AI tools remain narrow and flawed — an “artificial human intelligence” with enduring human limitations. Scott Gillum on February 15, 2024 Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive … Continue reading Why AI will have the faults of human intelligence (DD)
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