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AI-powered martech releases and news: Feb. 29

Marketing Technology AI-Powered

Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting. Constantine von Hoffman on February 29, 2024 Last month, Google, Microsoft, OpenAI, Meta, TikTok and Adobe agreed to develop tech to identify, label and control AI-generated, election-related images, videos and audio recordings that aim to … Continue reading AI-powered martech releases and news: Feb. 29 →

The Newly Appointed Advertising CEO With The Mighty Mouse Heart

Corporate Appointments

The CEO With The Mighty Mouse Heart by Laurie Sullivan , Staff Writer @lauriesullivan, February 29, 2024 EXTE, pronounced X-T, is the official name of a newly created company, with three European specialists brought together to support advertisers and publishers. The name, technically, is not an abbreviation, but derives from the combination of EXcellence and TEchnology. … Continue reading The Newly Appointed Advertising CEO With The Mighty Mouse Heart →

4 best practices to build a clean and engaged email database

Email Marketing Strategy

Build and maintain a high-quality email marketing database using first-party data, email verification, double opt-in and more. Ana Mourão on February 29, 2024 A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to … Continue reading 4 best practices to build a clean and engaged email database →

How to build trust and loyalty in retail with reception marketing

Loyalty Programs

Here’s how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it. RJ Licata on February 28, 2024 The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They … Continue reading How to build trust and loyalty in retail with reception marketing →

Why B2B marketing needs brand building more than lead gen

B2B Marketing

The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen →

TransUnion announces data clean room partnership with Snowflake

Partnerships

Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024  TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake →

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