Hi, Welcome Welcome back March 10, 2024 6 lessons in management and resilience from Canada’s busiest airport Toronto Pearson bounced back from a year of missteps and mishaps with transparent leadership that tapped its greatest resource: the employees on the ground. BY Mark Carbonelli Transparency and employee consultation led to GTAA’s successful bounce-back from air … Continue reading 6 lessons in management and resilience from Canada’s busiest airport
March 10, 2024 CEO of Deloitte Consulting: Workers aren’t as scared of AI as you might think ‘Fast Company’ spoke with Dan Helfrich, CEO of Deloitte Consulting, about worker sentiment around AI, worker surveillance, and how we can all adapt in the age of AI. BY STEPHANIE VOZZA Whether you turn on the … Continue reading CEO of Deloitte Consulting: Workers aren’t as scared of AI as you might think
Move past the “do more with less” mentality in marketing. Focus on maximizing value from existing resources and technology investments. Justin Sharaf on February 29, 2024 Justin Sharaf will lead a panel on marketing operations and AI at The MarTech Conference. “Do more with less” is a popular theme in marketing today. I cringe every … Continue reading 3 tips to maximize your martech stack’s value
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value. Ruth Stevens on March 1, 2024 Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Luckily, … Continue reading The B2B case for retention marketing: 7 key tactics
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown
Google Ads To Automatically Pause Ad Groups With Low Activity by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2024 Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their … Continue reading Google Ads To Automatically Pause Ad Groups With Low Activity
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. Chris Wood on March 1, 2024 National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI … Continue reading How Sur La Table uses AI to power customer experience
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position. Nicola Agius on March 1, 2024 Google is facing a $ 2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including … Continue reading Google sued for $2.27 billion by European publishers
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
